All I did was....Home Staging Success Stories

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Professional Home Staging Consultation + Homeowner Prep = Fantastic Listing for Salesperson

In this home staging in the Aurora area, I performed a staging consultation leaving a very capable homeowner with a list of to do items for each room in the house.

Within 10 days this home was decluttered, foyer painted a neutral colour, furniture rearranged for good flow and the yard trimmed.

This property is an excellent example for agents and homeowners to see what can be accomplished when they hire a professional home staging company like Advantage Staging to conduct the initial staging consultation and get a detailed, room by room action plan to prepare their home for sale.

By following the detailed instructions to prepare the property for sale the homeowner has created results that will attract attention in their on line listing photos and create desire to see the property.

A few things would have been staged differently if I had done the job, but overall, the results in this home showcase the importance of having a staging company as part of your marketing strategy.

Barrie Video Tours provided the video services for this listing at 16 Island Park Road with Remax Premier's Mark Vaher. Barrie Video Tours has become one of my "A List Team"  to capture the lifestyle of living at a property. The video technology they use markets your property to make you feel like you are right there at the house and look like a home you would see on HGTV.

Take a look and see if you agree!

Investment, minimal.

Impact, priceless.

 

Two offices to serve your home staging needs.

Vaughan, Woodbridge, Maple 416.928.2999

Barrie and area 705.720.0113

Michelle Finnamore Advantage Staging Winner of the Entrepreneur of the Year Award 2010

 

10 commentsMichelle Finnamore • August 28 2010 04:55PM

4 Golden Rules nets a nomination for Ontario Home Builders SAM Award for best decorated model home

Michelle Finnamore, owner of Advantage Staging has been nominated for the Ontario Home Builders SAM Award for best decorated model under 2200 sq. ft.

This model home was designed for the site in Alliston by Devonleigh Homes.

Features include using eco friendly finishes to market the homes to buyers that are concerned about indoor air quality.

Quartz counter tops, low VOC carpet and paint and natural stone were used to improve the indoor air quality.

This home's design focus was to make the kitchen the backdrop for the cook in the family to entertain family and friends. The open concept kitchen looks out to the dining room/ living room as well as having the option to have guests sit at the counter while the cook demonstrates their cooking skills.

The master bedroom and ensuite is one of pure indulgence. More than once I heard myself saying.... and why doesn't my house look like this?

Take a look and see what a professional home stager can do to build public awareness for your new home construction site.

Remember the four golden rules that home staging strives to produce-

* Attract attention

* Gain interest

* Create demand and desire

* Initiate action on the part of the buyer

 

Investment, minimal.

Impact, priceless.

Advantage Staging serving Toronto, Vaughan, Woodbridge, Maple, King City, Richmond Hill, Barrie, Alliston and area.

416.928.2999

705.720.0113

11 commentsMichelle Finnamore • August 13 2010 08:58PM

That dog can hunt!!! (When instinct meets intuition)

 

This post is by Sergio DePinto, an agent at Remax Premier who attended a couple of seminars that I conducted there. Sergio listened intently to my suggestions on why you would want to be part of Active Rain, the largest free networking site for agents, home stagers etc. Sergio took to heart the suggestion I made to write from your heart and you will never be without good, quality content for your blog. Boy!  is he ever a good story teller.  I love reading his posts and thought you would too. So here is one of his latest musings.

 

Via Sergio DePinto (Re/Max Premier Inc. - Greater Toronto Area):

As anyone who's owned or hunted with a dog knows... either the boy hunts, or he won't hunt. The dog either has it in him, or he's a lost cause.

What's the determining factor? Is it breeding or training? Breeding enhances the odds of producing a winner and training is meant to bring out the best of the hunter. There are so many reasons, all valid, but summed up it's a critical mix of instinct and intuition that makes a good hunting dog. Remy sleeping

My dog Remy can hunt. He took to training immediately and displayed the instinct and passion that made him a happy hunter. Even though he panicked at the sound of a thunderstorm, he learned not to flinch at gunfire and not creep no matter how tempting. He could hear the sound of a bird before it was hatched. He would know if a squirrel was even thinking about visiting our yard. Intuitively, he'd awaken from a nap to find something to point out; something to bring to my attention. He knew the sound of my truck's engine over all other vehicles and reacted accordingly. He was an example of instinct and intuition at its best.

Why this talk of hunting dogs?  

Realtors, as a professional group and as individuals, display common traits in personality. At the beginning of our careers, we all exhibit a determination to succeed despite the risks and demands of the industry. We have a sincere desire to provide a great service; to do a great job and have our clients acknowledge it. We absorb their problems, their concerns, we really want to shine. We thrive on acceptance from our office and our peers and to build a following and loyalty of our clients. ( you should be laughing by now)

After a few years, sometimes less, we tend to become jaded and disappointed when reality hits. After that suspect buyer finds a home with another agent, or that seller you've been grooming for months ends up listing with another. When that mortgage agent says "no problem, no problem", and calls you on closing to tell you "we have a problem". This is when our critical decision is made, and where most of us (using my local board stats), leave the business.

We're the ones who stay; the ones who learn the disciplines of a good hunter. We stop blaming others for ‘doing it to us' and accept the fact that our own poor judgments and shortcomings created our disappointments. We get over it!

Like the good hunting dog, we listen closely to our intuition; the voice that screams out "stop", or "don't go there". We develop our instincts and start trusting our intuitive nature. We learn not to flinch; we replace emotionalism with objectivity in the selling process and become more valuable to our clients.

After a quarter century in real estate, I treasure the ability to follow my intuition and instinct, over any other attributes or resources of the profession. I value the experience and passion I have in my business over any financial resources, high tech tools, office environment, or ‘new' training program. I've been quick to evaluate the market, the economic shifts, an investment opportunity, and my client's needs. I can smell out a bad situation; a failing office, a problematic property or transaction, with accuracy of a bird dog. I regret that I've not always acted on this insight in the past, but happy that, over time, I've learned to trust these abilities.

Not because I'm smart but because I got trained!

Woof!

 

 copyright @ Sergio DePinto 2010

All rights reserved, not to be duplicated, reproduced, or copied in any manner without credit and written permission of Sergio DePinto, Re/max Premier Inc, Brokerage. Vaughan, Ontario. 905.605.2900 direct, 416.987.8000 office. callsergio@rogers.comwww.callsergio.com.  (Greater Toronto Area Realtor) Member, senior member-Toronto Real Estate Board, Ontario Real Estate Association, member of the Real Estate Council Of Ontario (RECO).

3 commentsMichelle Finnamore • August 02 2010 08:04PM

Part 1 - Green Staging in models for Devonleigh Homes

Advantage Staging had the opportunity to stage two model homes for the Parkside site in Alliston for Devonleigh Homes.

I decided to stage in as "green" a way as possible to increase the marketing ability for these homes. The scope of work for this staging included selecting finishes, light fixtures, trim and doors, flooring, plumbing fixtures and designing the bathroom and kitchen spaces.

First thing I did was create a family that would live in each of the models. That made the selections much easier to choose as I had some idea of how the family would live in the home. The Shellbrook model was designed for an active family with a dog running through the home on a daily basis. The finishes selected would withstand the rigors of family life and be easy to maintain.

Cork floor in the main floor laundry is easy care and is a renewable, environmentally friendly surface. The washer is a front loader saving water on each load.

Carpeting had low VOC emission for those with breathing problems (over 25% of children now have a breathing problem).

The kitchen table was made from reclaimed elm and steel. A pot filler was installed over the stove to allow the cook to make soup and pasta dishes with ease.

The coffee tables and hall table were made from reclaimed steel and reclaimed railway ties from India (they contain no creosote).

The night table in the boys room was made from a part of a ship (and very heavy).

Custom drapery and furniture completed the look.

This model is light, bright and airy encouraging the gathering of family in the kitchen and rec room, the two rooms where you can invite friends and family over to enjoy time together.

Enjoy the video produced by Barrie Video Tours. The owners Steve and Kelly  use the latest in video tour technology and give you the feeling of being right there in the home.

 

Michelle Finnamore Advantage Staging - Preparing your property for sale in Woodbridge, Vaughan, Maple, Toronto, Alliston and Barrie.

Two offices to serve your needs.

Toronto and area 416.928.2999

Barrie/Alliston area 705.720.0113

6 commentsMichelle Finnamore • August 02 2010 12:18PM