Home staging in Vaughan is an adventure every day. I routinely stage 8,000 to 21,000 square feet homes and see some very spectacular properties.
Then there is the other end of the spectrum. First time homes that are stacked condos about 1200 square feet.
Todays challenge was definitely one for the books. I was referred by an agent from the Condo Store Canada to Jacob Buksbaum of Time Equities in New York City. He was looking to convert some rental townhouses to condo sales and wanted to know if I could stage one of the units as a model home for him.
His only request was that it have a young, modern vibe to it to attract the young families he was looking for to buy the towns. He thought IKEA was the route to go to furnish the model home.
I thought he had a good idea but wondered aloud about the practicality of ordering all the furniture, getting it delivered and assembling all forty four pieces. Have you ever tried to assemble Ikea furniture? If you have, then you can imagine my distress at the thought of it.
As the builder was in New York City and I was in Canada, the easiest route for ordering was to use our IPADS and catalogues to build our order list on line while on our cell phones. That went well for about an hour until we realized that most items we wanted weren't available on line. That's when I went in the store to buy the pieces instead.
That's when I discovered that Ikea has a personal shopper at no charge for commercial clients, plus they pick the order for you, deliver it and assemble it. Well that was more like it! Personal shopping and after sales service, a stagers delight!
The personal shopper was no charge, to have the order picked was a flat fee of $40, the delivery was $99 and the assembly was 15% of the items that needed assembling. All in all, I thought a bargain as so much time was saved.
This is what it looked like when it arrived on delivery day...
That's right, a whole truck full! Boy was I glad that I wasn't carrying it in to the house. The furniture is all MDF and it weighs a ton!
Next step was to wait for the people to arrive to assembly it. I waited, and waited and then finally I called to see where they were... lost, late or on their way. The customer service line assured me that I was not in their schedule for that day. Wait a minute, did they just say I wasn't in their schedule?
Squeeze me? What did you say? Can you repeat that?
That was impossible. The owner was flying up from New York City the next morning and he was expecting to see a model home staged with furniture. Uh oh!!!
I asked to speak to someone else and was put through to someone in Montreal. They also assured me that I wasn't in their schedule and that they would look into it. Well I couldn't wait and did what any good stager would do. I drove over to Ikea and asked to speak with the manager. I explained my dilemma, he called right away and sure enough, the furniture would be assembled later that day.Phew!! That was close. I think he managed to get it sorted so quickly as my children will tell you, when I give you the Mom look you better make sure you make Mom happy.
I couldn't stay any longer due to other staging commitments so my staff met with the assembly team later that day to let them in.This if what just one room looked like at that point. There was one really high pile of packing material when they were all done.
Our team showed up the next day to stage and here are the results. We purchased a few accessories and props at Homesense as well to round out the finished look. Here are the before and after pictures.
Living Room and Office Area Before
Living Room and Office Area After
Kitchen and Dining Room Before
Kitchen and Dining Room After
I love the new distressed "Restoration Hardware" look they are producing right now. Very on trend and price effective.
Master Bedroom Before and After
Girls and Boys Room After
The target market for these townhomes is a young family looking for their first home.
Using Ikea furniture and accessories, Advantage Staging has created a "just move right in" look.
If you have a new building site and would like to have it staged to attract your target market call Advantage Staging to get you the results you are looking for on the budget that works for you.
If you have a client that is interested in living in one of these sophisticated lifestyle condos at 2417 Finch Ave. West in Vaughan please call Bonnie Belfer at the Condo Store Canada to book your personal viewing appointment.
Michelle Finnamore Advantage Staging 416.928.2999
77-9100 Jane St. Bldg. L Vaughan
2010 National Home Builders Association U.S. Silver Award for Presentation Showroom Design
2010 Ontario Home Builders Association Nomination for Model Home Presentation Showroom Design
2010 Canadian Staging Professionals Entrepreneur of the Year Award