All I did was....Home Staging Success Stories

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Professional Home Staging Consultation + Homeowner Prep = Fantastic Listing for Salesperson

In this home staging in the Aurora area, I performed a staging consultation leaving a very capable homeowner with a list of to do items for each room in the house.

Within 10 days this home was decluttered, foyer painted a neutral colour, furniture rearranged for good flow and the yard trimmed.

This property is an excellent example for agents and homeowners to see what can be accomplished when they hire a professional home staging company like Advantage Staging to conduct the initial staging consultation and get a detailed, room by room action plan to prepare their home for sale.

By following the detailed instructions to prepare the property for sale the homeowner has created results that will attract attention in their on line listing photos and create desire to see the property.

A few things would have been staged differently if I had done the job, but overall, the results in this home showcase the importance of having a staging company as part of your marketing strategy.

Barrie Video Tours provided the video services for this listing at 16 Island Park Road with Remax Premier's Mark Vaher. Barrie Video Tours has become one of my "A List Team"  to capture the lifestyle of living at a property. The video technology they use markets your property to make you feel like you are right there at the house and look like a home you would see on HGTV.

Take a look and see if you agree!

Investment, minimal.

Impact, priceless.

 

Two offices to serve your home staging needs.

Vaughan, Woodbridge, Maple 416.928.2999

Barrie and area 705.720.0113

Michelle Finnamore Advantage Staging Winner of the Entrepreneur of the Year Award 2010

 

10 commentsMichelle Finnamore • August 28 2010 04:55PM

That dog can hunt!!! (When instinct meets intuition)

 

This post is by Sergio DePinto, an agent at Remax Premier who attended a couple of seminars that I conducted there. Sergio listened intently to my suggestions on why you would want to be part of Active Rain, the largest free networking site for agents, home stagers etc. Sergio took to heart the suggestion I made to write from your heart and you will never be without good, quality content for your blog. Boy!  is he ever a good story teller.  I love reading his posts and thought you would too. So here is one of his latest musings.

 

Via Sergio DePinto (Re/Max Premier Inc. - Greater Toronto Area):

As anyone who's owned or hunted with a dog knows... either the boy hunts, or he won't hunt. The dog either has it in him, or he's a lost cause.

What's the determining factor? Is it breeding or training? Breeding enhances the odds of producing a winner and training is meant to bring out the best of the hunter. There are so many reasons, all valid, but summed up it's a critical mix of instinct and intuition that makes a good hunting dog. Remy sleeping

My dog Remy can hunt. He took to training immediately and displayed the instinct and passion that made him a happy hunter. Even though he panicked at the sound of a thunderstorm, he learned not to flinch at gunfire and not creep no matter how tempting. He could hear the sound of a bird before it was hatched. He would know if a squirrel was even thinking about visiting our yard. Intuitively, he'd awaken from a nap to find something to point out; something to bring to my attention. He knew the sound of my truck's engine over all other vehicles and reacted accordingly. He was an example of instinct and intuition at its best.

Why this talk of hunting dogs?  

Realtors, as a professional group and as individuals, display common traits in personality. At the beginning of our careers, we all exhibit a determination to succeed despite the risks and demands of the industry. We have a sincere desire to provide a great service; to do a great job and have our clients acknowledge it. We absorb their problems, their concerns, we really want to shine. We thrive on acceptance from our office and our peers and to build a following and loyalty of our clients. ( you should be laughing by now)

After a few years, sometimes less, we tend to become jaded and disappointed when reality hits. After that suspect buyer finds a home with another agent, or that seller you've been grooming for months ends up listing with another. When that mortgage agent says "no problem, no problem", and calls you on closing to tell you "we have a problem". This is when our critical decision is made, and where most of us (using my local board stats), leave the business.

We're the ones who stay; the ones who learn the disciplines of a good hunter. We stop blaming others for ‘doing it to us' and accept the fact that our own poor judgments and shortcomings created our disappointments. We get over it!

Like the good hunting dog, we listen closely to our intuition; the voice that screams out "stop", or "don't go there". We develop our instincts and start trusting our intuitive nature. We learn not to flinch; we replace emotionalism with objectivity in the selling process and become more valuable to our clients.

After a quarter century in real estate, I treasure the ability to follow my intuition and instinct, over any other attributes or resources of the profession. I value the experience and passion I have in my business over any financial resources, high tech tools, office environment, or ‘new' training program. I've been quick to evaluate the market, the economic shifts, an investment opportunity, and my client's needs. I can smell out a bad situation; a failing office, a problematic property or transaction, with accuracy of a bird dog. I regret that I've not always acted on this insight in the past, but happy that, over time, I've learned to trust these abilities.

Not because I'm smart but because I got trained!

Woof!

 

 copyright @ Sergio DePinto 2010

All rights reserved, not to be duplicated, reproduced, or copied in any manner without credit and written permission of Sergio DePinto, Re/max Premier Inc, Brokerage. Vaughan, Ontario. 905.605.2900 direct, 416.987.8000 office. callsergio@rogers.comwww.callsergio.com.  (Greater Toronto Area Realtor) Member, senior member-Toronto Real Estate Board, Ontario Real Estate Association, member of the Real Estate Council Of Ontario (RECO).

3 commentsMichelle Finnamore • August 02 2010 08:04PM

Please welcome Sergio DePinto here on Active Rain

I find Active Rain such a useful building block of my business that I recently held a seminar at Remax Premier in Vaughan. I encouraged everyone to bring their laptop to the seminar and I would get them logged on, fill out their bio's and start their first post to their blog. As most were not familiar with Active Rain or what blogging was it was an adventure for everyone.

Well here is the first agent to participate with their own blog. Allow me to introduce Sergio DePinto. 

You only come across a person as fine as Sergio every so often in your life. When you work with Sergio, he makes you feel like you are his only customer. Attention to detail and follow up are his motto. Treat everyone with respect and the courtesy of listening intently when speaking with them.

Take a look at his first post. I think he followed the suggestions I made very well

  • write a catchy title to get reader interest
  • write short paragraphs to keep reader attention
  • write like you speak so that readers get to know you and respond
  • write content from the heart, little copy and paste, include pictures
  • write a series to keep readers coming back for more as they like your style and what you have to say
  • include personal pictures of your town, your activities, the people in your life

Here is a link to Sergio's Blog 

He has written three posts in a few days, all worth your time to read. Get to know Sergio, you won't be disappointed.

The agents in attendance asked me how to find the time to write posts to their blog, they are so busy now they will never find the time. I suggested that in the time they spent at the coffee station in the morning, they could write down what they were saying to the other agents around the coffee pot and their post would be done for the day.

As I often write at the end of my posts,

Investment, minimal.

Impact, priceless.

Advantage Staging....preparing your property for sale.

Winner of the Trailblazer Company of the Year Award  2009

advantage staging

 

6 commentsMichelle Finnamore • June 25 2010 07:46AM

Just how do you stage a 9.4 million dollar home?

In this home staging in Woodbridge Ralph Oppendisano from Royal Lepage Maximum  called Advantage Staging in to do a consultation on a 9.4 million dollar home on the National Golf Course.

The agent that sold it a few years ago asked what is I was going to do there as it had been designed by Brian Gluckstein , a very talented Toronto designer for upper price point homes.

When I arrived I was taken on a tour of the property-

  • underground parking for 20 with heated floors, hand selected marble floors throughout
  • wine cellar for 3500 wine bottles
  • walk in sub zero freezers
  • 25 foot fountain off the rear terrace
  • stunning kitchen, media room, opulent bathrooms,
  • master bedroom with ladies and gentlemens sitting areas

I could go on, but you get the picture. I have seen prestigious homes with some of the more desirable ammenities but this home has them all and then some. 

At this price point of home the next buyer will definitely be looking on line. The list of eligible buyers is slim in this price point.  What could I do to stage this home and market it for sale? 

What could I do to make the listing photos do their job- get a buyer to put this listing on their "must see list".

They definitely didn't need rental furniture, props or artwork.

This home is a good example of showing that staging will always provide what buyers are looking for when buying their next home. Highlighting the focal point of each room and showing how you would live in the home.

After packing the extra items away, moving accessories and artwork around- this is what 180 Fenyrose in Woodbridge looked like when I was done.

Investment, minimal.

Impact, priceless.

 

 

82 commentsMichelle Finnamore • April 23 2010 04:24PM

Taking a master bedroom from safari to inviting retreat in one day.

Travelling is a wonderful thing. It allows you see other ways of living and inspires you to want to bring home some memories. It can have such an impact on you that you just have to bring back some of that happy feeling by decorating your home with items that make that happen for you. Only thing is, buyers don't have those fond memories of the place you travelled to.

When you list your house for sale, it is now a product for sale. That means all the personal themed items are stored away and the house is marketed for sale to appeal to the widest range of buyers.

65% of people will pay more for a house that looks "move in ready". And that means neutral decor and colours that allow them to see their belongings in your home. So long safari and hello beautiful bedroom retreat.

This home staging at Norstar Harmony Village in North York now has buyers saying "absolutely beautiful, I want to move right in".

advantage staging michelle finnamore

     advantage staging michelle finnamore

 

 

 

 

 

 

 

 

 

Winner of the Trailblazer Company of the Year Award  2009

advantage staging michelle finnamore

11 commentsMichelle Finnamore • November 21 2009 09:29PM

Staging the Remax Premier Lobby....Look #2

Advantage Staging has the unique opportunity to stage the lobby of the Remax Premier office at the centrally situated Vaughan Mills location with a new look every quarter.

You may remember when I arrived at Remax it started out looking like this....definitely could use a little more warmth to welcome clients.

remax premier lobby

I knew I could create a warm, welcoming look very easily by adding furniture with the right texture fabric and colour. The first staging looked like this....

remax premier lobby 

 

 

 

 

 

 

 

 

 

 

And now the lobby looks like this......

remax premier lobby

 

 

 

 

 

 

 

 

 

 

 

Subtle changes were made that effect the mood of the space, creating a welcome feel. Clients and visitors comment every day how comfortable the furniture is. They feel right at home and don't want to get up as they feel so good sitting there. Now that's what I call effective marketing. Creating such a great space that your clients look forward to coming and don't want to leave!

Watch for the changes at Christmas... with the launch date for the new office being December 3rd.

advantage staging michelle finnamore

Winner of the Trailblazer Company of the Year  2009

10 commentsMichelle Finnamore • November 17 2009 08:58PM

Stage 3 houses in one day... of course we can!

Adantage Staging recently had the amazing opportunity to stage three condos in one day for the Norstar development of Harmony Village in North York.

These are inventory houses that have been on the market for two years. After staging this week, one has sold already and I am confident the others will follow shortly.

The before photos demonstrate how cold and uninviting an empty home can appear to buyers. After staging, the buyer can now envision how they would use the space and see themselves living there. I suggested to the marketing team that the condos be sold with the furniture.

For less than $40 per month on your mortgage, you can move right in to your new dream lifestyle. Put your feet up on the coffee table the day you move in with no muss or fuss. Just unpack your clothes and personal belongings and say …. Honey, I’m home!

before staging living room harmony village

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before staging bedroom harmony village                 after staging bedroom harmoany village

 

 

 

 

 

 

 

 

before staging kitchen harmony village

 

 

 

 

 

advantage staging michelle finnamore

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Winner of the Trailblazer Company of the Year Award  2009

advantage staging michelle finnamore

 

 

 

 

 

 

 

 

9 commentsMichelle Finnamore • November 17 2009 06:48AM

Upgrading your business skills - the million dollar question.

I recently spent three days learning the ins and outs of running a successful design business with Kimberly Seldon of Kimberly Seldon Design Group here in Toronto.

Kimberly is a dynamic designer who embodies success in the Toronto area. Appearing as a regular on Cityline TV, speaking at design shows and featured in many magazines and books, Kimberly is a wealth of information that you can use immediately in your business model.

The one thing that I learned from Kimberly was how to discuss a clients budget. Clients are always reluctant to state what their budget is for many reasons which you are not privy to. Kimberly suggests that you ask them if it is a million dollars. By doing this, they invariably break down laughing and say what their actual budget is or they might even say that it is higher than that. Either way, you can't lose by asking the million dollar question.

kimberly seldon and michelle finnamore

 

 

 

 

 

 

 

 

 

 

 

Winner of the Trailblazer Company of the Year Award 2009

advantage staging michelle finnamore

9 commentsMichelle Finnamore • November 16 2009 08:06AM

Farm living is the life for me, land spreading out as far as I can see....Staging in the countryside!

Don't blame me if you can't get those lyrics out of your head after you see the house I staged in the country. When I pulled up the winding lane to the perfect country home, I couldn't help but start to hum the tune from that long ago show. I am a city girl through and through but I can tell you that once I staged this beauty I could see myself living here. Some lucky family will buy this home and will have found their own little piece of heaven on earth. Nothing to do but move right in and enjoy the horses, the indoor pool & sauna or relax in the  spacious master and ensuite. Not to mention the lifestyle of horses in the country to ride along a winding trail.

All I did was highlight the existing focal points to draw attention to the lifestyle moment you could enjoy living in this property perched atop a ski hill looking out as far as the eye could see.

Watch the video and feel yourself relax, let the stress of the city melt away.........at 5833 Line 5 North, Moostone.

5833 Line 5 North Moonstone  5833 Line 5 North Moonstone

5833 Line 5 North Moonstone  5833 Line 5 North Moonstone

 

 

 

 

 

5833 Line 5 North Moonstone

 

 

  5833 Line 5 North Moonstone

advantage staging

Winner of the Trailblazer Company of the Year Award 2009

 

 

 

8 commentsMichelle Finnamore • October 25 2009 05:57PM

What do Cheryl Tiegs, a Rolls Royce and City TV have to do with Staging a home?

United Way's 50th Anniversary Estate on the Bay Designer Showcase Home has wrapped up with the gala being held on a star lit night on Kempenfelt Bay in Barrie.  Michelle Finnamore of Advantage Staging was among 10 designers that were asked to redesign the 10,000 sq. ft. lakeside home to raise funds for the United Way.

It was a privilege to be part of a project that brought together the talents of many designers for a good cause that benefitted the community in a far reaching way.

cheryl tiegs and michelle finnamore   Cheryl Tiegs was in attendance as the rep for Cambria Quartz which was used in the kitchen.

It turns out that we were both involved with the Live Green, Live Smart green renovation of a 50's ranch bungalow in Minnesota last year. The ranch bungalow is the first home in the world to be renovated to a Platium level of LEEDS and exceed the requirements by 17%.

I always say......it is a small world isn't it?

 

 

Kevin Frankish, host of Breakfast Television and Mary Dobson, feature designer on Cityline were our chauffeurs for the evening.   Mary designed the laundry room and garage space which will be featured on Cityline October 27th.kevin frankish, mary dobson, michelle finnamore

 

 

My neighbour and good friend John Elms of Ultimate Car Rental

supplied a classic Rolls Royce for the evening as well. Along with

a few of my favourite cars like a '67 Corvette, a Maseratti and a classic

Pontiac Judge.

 

rolls royce, michelle finnamore

 

 

 

 

 

 

 

Here are a few of the images of the grounds that I staged to highlight the focal points of the property.

bradford greenhouses    Bradford Greenhouses supplied the large urns with fall florals for the front  

    entrance.

 

 

 

 

 

 

 

 

window film

 

UCA Branding installed window film to the cabana sliding glass doors to highlight the bar area.

                                           window film

Martin House Art provided 5 pieces of exterior artwork made from 65% post consumer recycled steel.

exterior artwork 

 Iris in the garden was beautiful to see in the rising morning sun.

 The lime green bench brought a smile to everyone when they walked          up the path to the front door.

The eliptical steel ball was created specifically for the top of the 55 foot boat slip.

metal exterior artwork metal exterior artwork

9 commentsMichelle Finnamore • October 25 2009 04:59PM