All I did was....Home Staging Success Stories

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All I did was... stage a model townhome with a Barbara Barry feel, pure luxury.

Tibro International invited me to design their latest exclusive, in fill project at 292 Merton Street in Toronto.

Features in the four floor luxury townhomes include roof top patios, solid mahogany doors, private elevators, 5" walnut hardwood floors and luxury marble kitchen and baths from floor to ceiling.

The brief for the design was that it was to have a "Babara Barry" feel to the interior. Classic look, soft neutral colours, curved rather than sqaure lines to the furniture.

Sourcing is easy here in Toronto as we have many outstanding furniture and lighting suppliers. My main go to destination is Union Lighting. My rep there is second to none. I describe my needs to Gari and he quickly and efficiently guides me through their 40,000 square foot showroom so that I can make my selections in one visit.

Artwork or area rugs are the first things I purchase so that I have a colour pallette to make my design choices for furniture. I was fortunate that someone had ordered original artwork from one of my suppliers to be framed and had never picked it up. Bonus for the builder, the pricing was excellent. The two pieces were fabulous abstracts that had soft pale blues, yellows and sand colours in them with a splash of grey and black. That was all I needed to start making furniture purchases.

Staging day came and this is what the townhouse looked like when I arrived at 11 am to start staging. Imagine my delight in finding six trades still working on the model home for the launch date the next morning.

Here is what it looked like when I arrived...

themerton.ca   themerton.ca

themerton.ca   themerton.ca

themerton.ca   themerton.ca 

Hmmmm..... not quite ready for our team to be staging. The usual protocol for staging to take place is for the property to be in a clean state with a light cleaning booked for after the staging takes place. I offered to come back the next week to stage after the trades were done, however, as with any launch of a new building site, the show must go on.

And on it went. Everyone worked until 3 am to have the model home in showcase condition for the launch the next morning. It is a true testament to the professionalism of the trades to pull this model home together in time for the noon launch the next day.

Launch day was a success, buyers were impressed with the finishes and the workmanship. Another success story for Tibro International and Michelle Finnamore Interiors.

Here are some  images of the final look..

luxury townhomes for sale toronto   luxury townhomes for sale toronto

luxury townhomes for sale toronto   luxury townhomes for sale toronto

 the merton luxury townhomes for sale toronto                   the merton luxury townhomes for sale toronto  the merton luxury townhomes for sale toronto

the merton luxury townhomes for sale toronto   the merton luxury townhomes for sale toronto

the merton luxury townhomes for sale toronto  

I couldn't resist placing this little black dog and The City Dog book on the shelf in the second bedroom.  I could see the potential buyer walking their adorable little dog down to the local restaurant, sitting outside on the patio with an espresso, watching the beautiful people go by.

This townhome project is located in one of the trendiest parts of the city called Davisville.

Small boutiques, galleries and the movers and shakers fill the chic restuarants that are within walking distance.

 

Defining your target market is key to a successful building project. DVG Real Estate was the marketing firm for this project. They came up with an effective marketing campaign to attract the  buyers attention to these luxury townhomes. Daria Winnicki has worked on the Ritz Carlton Hotel in Toronto and The Four Seasons Hotel in Las Vegas. Along with her partner, Daria has sold more than 150 luxury properties worth more than $35MM in 2010 alone. Working with Daria on this project was a perfect blend of vision and planning.

If you have a luxury condo project in the planning process think about DVG Real Estate and Michelle Finnamore Interiors to bring your plan together seamlessly. We love real estate, especially luxury real estate and look forward to working with you. To see more images of this project click here.

Michelle Finnamore Interiors Ltd.   416.928.2999

13 commentsMichelle Finnamore • November 10 2011 08:50PM
All I did was… stage a model townhome with a Barbara Barry feel,…
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Tibro International invited me to design their latest exclusive, in fill project at 292 Merton Street in Toronto. Features in the four floor luxury townhomes include roof top patios, solid mahogany doors, private elevators, 5" walnut hardwood… more