In this example I would like to show the importance to Realty companies of their lobby reception area to the public. Whether it is a potential home buyer or an agent looking to join the sales team, first impressions count.
Gabe Bianchi of RE/MAX Premier opened the new location at 9100 Jane Street in Vaughan situated beside the Vaughan Mills Shopping Centre . His concept for the new building was to create a main street atmosphere within the building. Two mortgage brokers, two lawyers, a home staging company amongst others are right in the building to serve the agents needs and to provide immediate answers to the buyers questions.
Part of the vision was to have the lobby staged by Advantage Staging. My suggestion was to change the look of the lobby every three months. Easy Decor rental furniture has provided the furniture for the first vignette. I chose warm coloured, abstract artwork from a local art supplier and the props and accessories are from my rental inventory. Every three months the look will change to keep interest high and create a positive energy in the building. Now the agents are looking forward to meeting their clients at the office as they have a story to tell that is unique to their location. And who wouldn't want that Advantage?
Investment, minimal.
Impact, priceless.
Winner of the Trailblazer of the Year Award 2009
