All I did was....Home Staging Success Stories

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All I did was...paint a picture of a family in vacant shell.

In this example I would like to show Realtors and Home Owners the importance of Staging to create a visual of family time in a home. When buyers are looking on the web at the listing photos, they want to see how they could live in your property. A vacant home does not create a sense of how big a room is or how the family could envision themselves living there. The purpose of your listing photos are to gain attention, create desire and initiate immeditate action- a viewing and an offer.

In the before photo you can see the detail in the features of the room. The marble fireplace and the window trim  and ceiling detail are nice, but they are also in every other listing in the area.

The after photo grabs the attention of the buyer that is clicking through listing photos every few seconds. It does this by giving them something to look at that they do not see in other listings. It draws them in to want to see more.  More importantly, it gets the buyer to put your listing on their "Must See List".

All I did in this property in Thornhill was add artwork that draws the buyer's eye up to the detail in the ceiling, textured furniture to add warmth to the room and positioned the furniture to draw attention to the marble fireplace.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged family room              unstaged kitchen

staged family room              staged kitchen

28 commentsMichelle Finnamore • December 19 2008 08:56AM

All I did was...create a warm, welcoming feel to an empty, cold living room.

In this example I would like to show Realtors and Home Owners the importance in this very competitive market to Stage when a property is vacant. When buyers are looking at listings on the net or come through your property, it is very difficult for the average person to gauge how much space there is to set up their furniture. Don't leave this up to the buyer's imagination. Paint the picture for the buyer to achieve your desired result...a viewing and an offer. Professional Staging will create demand/desire by providing an inviting look for your listing photos and getting your property on the buyer's "must see list".

When furniture is placed for good flow in a room, it allows the buyer to see how they could set up their furniture and how they could use the space. It is important to use the proper scale furniture, lamps and artwork in a room so the buyer makes a connection with your property. The buyer must be made to feel comfortable immediately so that you will hear them say..."I don't know what it is about this place, but I feel at home here".

In this vacant property in Thornhill, all I did was give the living room a warm look using soft textured furniture and artwork that relayed the story of inviting friends over for good times. Staging the room in this way will prompt the buyer to see themselves entertaining their friends in their comfy, inviting living room.

Sellers are looking for Realtors that offer value added services and buyers are looking for the perfect house that they can just move into.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact Priceless.

unstaged living room

staged living room

staged living room

24 commentsMichelle Finnamore • December 17 2008 09:31AM