Staging in Vaughan and Toronto GTA we are asked by agents how to introduce staging to their occupied listing clients and how to incorporate it into their listing presentations.
We ask the agent to explain to the seller that most people are unable to "see" their own home as others view it.
Buyers want move in ready homes if they are to pay top dollar.
In the picture below of the sitting/dressing area of the master bedroom you can see it looks like most homes when people are in a rush in the morning to get going in the morning. It does not present the lifestyle of living in this particular home. A listing photo taken of a home with no preparation done is leaving money on the table serving neither the seller nor the agent.
When we are at the house we take a few pictures of the rooms to show the seller what other people see when they come to the house.
We explain that we live in a home in one way, however when you are selling your home it is now a PRODUCT FOR SALE and you have competition for top dollar from a buyer. Professional staging creates value in the eye of the buyer.
After the sitting/dressing room was staged it was showed the lifestyle of owning this particular home and having this large comfortable area to get ready in the morning.
Most buyers today watch HGTV shows about preparing and buying properties and expect perfection in their next "dream home" purchase. In addition they look at hundreds of listings online before they actually consider visiting a home for sale in person. In this home we showcased an important feature that other homes did not have. A large comfortable sitting/dressing room in the master.
In the living room below it was comfortable enough for the owners who would sit on the sofa and listen to their daughter play the piano. However, most people are looking to seat at least four people in a living room and this photo showed only enough seating for a couple of people.
When it was staged for listing photos it showed a lovely entertaining space with enough seating for four people. Also the plants were removed to allow the fireplace to take centre stage.
When you are creating your listing presentation for occupied homes make sure to include a few before and after pictures of listings that you have had staged and photographed professionally. Pictures are worth a thousand words.
You will have a unique listing presentation that builds your brand in a neighbourhod and sellers will want YOU to list their home for sale.
If you have a listing that could benefit with a motivational staging suggestion consultation call the Go To Girl around town.
Michelle Finnamore Interiors Ltd.