All I did was....Home Staging Success Stories

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All I did was.... paint a neutral colour, change the bedding, add art and props

In this example, I would like to demonstrate to Realtors and Homeowners the importance that colour and decluttering has when marketing a property on line to get onto "The Must See List" of buyers. In this room all I did was paint a neutral colour, use bedding in a less busy pattern, hang appropriate artwork and declutterd.

It's a well known fact that vibrant colours do not show well on listing photos. It is much more appealing to see a neutral backdrop in a room to allow the scale of the room to be highlighted.

The second important step in marketing the space in a room is to declutter. Excess furniture should be stored off the premises to allow the buyer to see how they could live in this room. Does it have enough space for their things? To accomplish this you must show as much floor space as you can. It also allowed the beautiful wood floors to be featured.

In this property in The Beaches in Toronto the final step is to make sure that patterns in fabrics do not distract from the focal point of the room. In Real Estate you are selling space and light. By using a lighter coloured bedding ensemble it created a more open feel to the room. Now buyers are able to see how they could move their belongings into this room.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged bedrooom

staged bedroom

14 commentsMichelle Finnamore • November 14 2008 10:43AM

All I did was.... rearrange the furniture and add props to make a cozy living room

In this example, I would like to show Realtors and Homeowners the importance of decluttering and storing items that are not essential to everyday living. By doing this, you allow buyers to see the scale of the room in the listing photos so they can see how they could live in your home. It allows the function of the room to shine through for all to see.

This is a critical part of the Home Staging process to market the home and get it on the "Must See List" of buyers. In this room all I did was reposition the furniture to create a conversation area and ease of movement through the room, added lighting, an area rug and decluttered.

In the before photo you cannot see how warm and inviting this living room was. It really needed to be decluttered to allow the ambience of the room to be featured. Now this living room in The Beaches in Toronto makes you feel at home as soon as you enter the front door and look into this room right off the foyer.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged living room

staged living room

7 commentsMichelle Finnamore • November 14 2008 10:32AM

All I did was... add a cabinet, a mirror and some props to fix a negative in a bathroom

In this example, I would like to demonstrate the importance of addressing negative issues to stop offers from coming in from buyers in the main bathroom of this property.

For some reason, when the previous owners renovated the main bathroom, they installed the sink on the wall below the window instead of on the opposite wall where they could have mounted a mirror and cabinet for storage.

Moving the sink was out of the question, so I did the next best thing. All I did in this room was suggest installing a mirror on an expandable arm so the new owners could see their face to wash or shave. I also suggested that a storage cabinet be installed above the toilet for storing personal bathroom neccesssities.

In this property in The Beaches in Toronto the before and after photos clearly show the immediate benefits of the simple, cost effective minor improvements to this room. The buyers are now able to see how they could use the room and not be inconvenienced by the lack of a mirror or storage options.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged bathroom

staged bathroom


6 commentsMichelle Finnamore • November 14 2008 10:21AM

All I did was.... change the bedding, hang a picture and place a lamp

In this example, I would like to demonstrate how important it is to create a cozy retreat from the world in a Master Bedroom. The potential buyer must make an emotional connection to the home and there is no better way than to create an image of coming home to nest.

In this property in The Beaches in Toronto the before and after photos demonstrate the dramatic difference that bedding and artwork play in creating this welcoming feel. Now the master bedroom has buyers saying I want to live here. In this room all I did was add bedding, lamps and artwork that tied in with the warm paint colour on the walls and the beautifull hardwood floors. The overall effect was one of a romantic getaway weekend in your very own home. And who wouldn't want that?

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged bedroom

staged bedroom

8 commentsMichelle Finnamore • November 14 2008 10:02AM