All I did was....Home Staging Success Stories

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Just how do you stage a 9.4 million dollar home?

In this home staging in Woodbridge Ralph Oppendisano from Royal Lepage Maximum  called Advantage Staging in to do a consultation on a 9.4 million dollar home on the National Golf Course.

The agent that sold it a few years ago asked what is I was going to do there as it had been designed by Brian Gluckstein , a very talented Toronto designer for upper price point homes.

When I arrived I was taken on a tour of the property-

  • underground parking for 20 with heated floors, hand selected marble floors throughout
  • wine cellar for 3500 wine bottles
  • walk in sub zero freezers
  • 25 foot fountain off the rear terrace
  • stunning kitchen, media room, opulent bathrooms,
  • master bedroom with ladies and gentlemens sitting areas

I could go on, but you get the picture. I have seen prestigious homes with some of the more desirable ammenities but this home has them all and then some. 

At this price point of home the next buyer will definitely be looking on line. The list of eligible buyers is slim in this price point.  What could I do to stage this home and market it for sale? 

What could I do to make the listing photos do their job- get a buyer to put this listing on their "must see list".

They definitely didn't need rental furniture, props or artwork.

This home is a good example of showing that staging will always provide what buyers are looking for when buying their next home. Highlighting the focal point of each room and showing how you would live in the home.

After packing the extra items away, moving accessories and artwork around- this is what 180 Fenyrose in Woodbridge looked like when I was done.

Investment, minimal.

Impact, priceless.

 

 

Comment balloon 82 commentsMichelle Finnamore • April 23 2010 04:24PM

Comments

Michelle,

Interesting. You mention the limited prospective new owners, so did you happen to stage in an effort to impact a specific target audience, or did you stage to appeal to a general audience of would-be $9.4MM owners?

Posted by Kevin Lundy (Focused Realty) over 8 years ago

Hello Gorgeous home and I hope you sell that soon!  That will be a sweet day for you indeed!

Posted by Paula McDonald, Magnolia Realty ~ Granbury, TX 936-203-0279 (Magnolia Realty ~ Granbury) over 8 years ago

Hi Kevin, good question and one that I kept asking myself on the initial tour through the home. I was asked to stage in a way that would appeal to the general audience of buyers that would qualify to purchase a home a this price point. Believe or not, the person that would purchase the property would still do renovations. One bathroom is done in dark green marble which was popular at the time but would probably be replaced today. Also, the home is not wireless so that would be upgraded.

The staging work entailed moving the extra pieces of furniture out of rooms so that the details in the woodwork, trim, floors etc. showed well in the listing photographs. Also, rearranging furniture to highlight the focal points in each room. Decluttering the glass cabinets in the kitchen and the library built ins to bring focus to the space within each. Overall the basic design of the house is now clear to see in the listing photos.

Hi Paula, that's my goal. To get it sold in 1/2 the time that the properties in the area usually take to sell.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

That seems like a Herculean task, Michelle (I've been waiting all week to use that word!) and a job well done. I don't know what it looked like before, but it certainly looks gorgeous now.

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) over 8 years ago

That's an amazing house!  I haven't gotten past the underground parking for twenty! Very impressive! 

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 8 years ago

Hi Michelle, you don't know how right you are. I had a staff of three with me for the day and I had to keep phoning them to see which room they were working in.  The main floor was 9,000 square feet I believe. I wanted to take a picture of me lying down on front entry way with my legs up the pillars just like Fernando did when he staged a beautiful mansion in Florida. It's not every day that you are going to be given the opportunity to work on  a property like this one.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

HI Sharon, anyone that knows me knows that the underground parking for 20 with the heated floors was my favourite part of the home. You gotta have a place to store your toys and wash them in the winter at your leisure with your shorts on!

If you have ever visited my website and seen my cartoon version of myself staging in my sports car on my contact page knows that's why I listed the underground parking first in the list of features in this home. LOL!!  I am passionate about two things- my work and my car.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Stunning home Michelle.  Your staging is as elite as the home.  What a wonderful experience and very well done.

Posted by Michele Hess, Home Stager Rockford - Simply Staged Inc (Simply Staged Inc.) over 8 years ago

WOW! That looks like a rewarding job offer, very wonerful staging! Karol

 

"We choose to give"

Posted by Karol Yeager, "We choose to give" (REALTY FIVE of Defiance) over 8 years ago

Stunning home and you've done a great job. Great experience and reference for you.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) over 8 years ago

That is quite a lovely house, Michelle!  Be sure to let us know when it sells.  Question for you:  were the sellers around when you staged -- were they nervous about having people in their home, going through every room with a fine-tooth comb?  Just curious.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 8 years ago

Wow, beautiful and amazing.  Somehow it's hard to equate the word "home, cozy and comfortable" with all the square footage and opulance!  Kinda like visiting our Biltmore House and the grounds.

Quite an honor that they called you to do the staging/marketing and it looks gorgeous.

Sue of Robin and Sue

Posted by Robin Dampier REALTOR®, Hendersonville & Western NC Real Estate Source (Coldwell Banker King) over 8 years ago

Amazing home!

Posted by Ron T. Weems Jr., Managing the details one home at a time. (Weems Property Group | KW North Sound) over 8 years ago

Great story for sure. Thanks for getting this out to us today on AR.... Good Luck w/ a sale, soon I hope for you.

Patricia/Seacoast NH

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) over 8 years ago

Michelle- gorgeous and what a great opportunity AND challenge.  I could see myself going in like a kid in a candy store.  I would love to see what the "before" pics were like!    Keep us informed of the sale.  BTW: And I thought I was happy when I finally got a 3 car garage!  All relative, isn't it.

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 8 years ago

Ok, I liked the pinball room best. Then I liked the Dining Room. Neat to watch!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) over 8 years ago

Hi Michelle~  What a gorgeous home.  I would love to see the "before" pictures too! 

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 8 years ago

Michelle, great job on a property that would have totally intimidated many home stagers.

Posted by Debra Gould, The Staging Diva (Staging Diva / Six Elements Inc.) over 8 years ago

The house is very beautiful.  You did a great job of staging the home.

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ yesmyrealtor@gmail.com (Real Estate One) over 8 years ago

The house is very beautiful.  You did a great job of staging the home.

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ yesmyrealtor@gmail.com (Real Estate One) over 8 years ago

Loved looking at your tour. Thanks for sharing. Good job.

Posted by Kristen Correa, Broker, I love coffee & real estate. I am out of coffee! (Kristen Correa Real Estate & Reedy Creek Realty Services) over 8 years ago

Loved looking at your tour. Thanks for sharing. Good job.

Posted by Kristen Correa, Broker, I love coffee & real estate. I am out of coffee! (Kristen Correa Real Estate & Reedy Creek Realty Services) over 8 years ago

Here's an idea:

Put just 2 pics on the MLS, say it's a short sale pray for the best!

Posted by Aaron Vaughn | Builder | Investor, If the deal makes sense, the cash will follow. (Conifer Homes) over 8 years ago

Like your banner, btw ...

Posted by Aaron Vaughn | Builder | Investor, If the deal makes sense, the cash will follow. (Conifer Homes) over 8 years ago

Michelle, it just occurred to me that this project would be a great story for my latest book. Please check out the submission guidelines for Life as a Home Stager. Don't forget to mention the experience of having to call your assistants by phone to find out what room they were working in because of how large the space was. That's such a great way to demonstrate some of the logistical concerns of a project of this magnitude, not to mention the surprising situations we all find ourselves in every week as stagers.

Thanks for sharing.

Posted by Debra Gould, The Staging Diva (Staging Diva / Six Elements Inc.) over 8 years ago

WOW....now that's one LARGE undertaking!!  Impressive!!!

Posted by Kathy Burke, S.F. East Bay Home Staging (Sensational Home Staging~~Danville, CA) over 8 years ago

Do you/did you give thought to how to stage it to buyers from different parts of the world who have different cultural sensitivities? That would be an challenge that would require more than most agents and companies could get their arms around.

Interesting post and wish you the best of luck in selling this home.

Posted by Leslie Ebersole, I help brokers build businesses they love. (Swanepoel T3 Group) over 8 years ago

Hi Michelle - I really like all of the details in the wall and ceiling trim, and it looks like this home makes very good use of French doors. Nice work!

Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) over 8 years ago

That is some house!  when I heard the size of the garage, I thought you might contact a luxury car dealer and have them park of few nice ones in the parking spaces

Posted by Pat Tasker, Your Milwaukee Metro Area Agent (WI) (Shorewest Realtors) over 8 years ago

I love the different types of photos on the tour, and how it was shot. Very high end and professional. This is one of those homes that defies words. I envy your job, can I come along next time?

Posted by Linda Jandura, Realtor, North Carolina Buyer & Seller Specialist (Raleigh Cary Realty) over 8 years ago

Wow Michelle, thanks for sharing the tour and your magnificent work.  How many days?  Did you have to provide anything or did you just have to hunt for their things, then move and adjust?  I can't imagine living in a house that big.   

Posted by Ginger Foust, Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) over 8 years ago

Hi Michelle -- Wow, this home shows worthy of it's price tag.  Simply amazing.  The box-beamed ceilings and millwork throughout are impressive, along with everything else.  I think your staging really allows one to feel and see themselves in the home as well as showcase the grandeur of it.

Posted by Chris Olsen, Broker Owner Cleveland Ohio Real Estate (Olsen Ziegler Realty) over 8 years ago

haha- Is that a trick question?  It stages itself doesnt it?

Posted by Delaware Junk Removal Residential And Commercial Hauling Clean Outs, Whole House Clean Outs, Basements, Garages, Attics (Delaware Junk Removal 302-530-9186) over 8 years ago

Michelle, the underground, heated parking area is definitely a novel feature.  Gorgeous home, and I hope the right buyer comes along soon!!   

Posted by Sonja Patterson, Texas Monthly 5-Star Realtor Recipient for the Hou (Keller Williams - BV) over 8 years ago
Hello Michelle - That sounds like one! I'm sure you have lots of great ideas. Have fun.
Posted by Andy Chaudoir, Your Home Inspection Connection in Central Texas (Professional Inspection Services - Georgetown, Texas) over 8 years ago

I don't know if I would give much over 9.2 million! How many zeros is that?

Posted by Scott Lewis, REALTOR, e-Pro,CIA,IMSD,GRI & CNE (The Bald Man Group) over 8 years ago

Fabulous work that shows just what magic we can do as stagers with existing furniture at ANY PRICE POINT. Can you just imagine schlepping in all the furniture if it was vacant? Oh my.... but I am sure you could have pulled it off Michelle ;))

Posted by Lori Kim Polk, Home Stager - Roseville, Sacramento ( Premiere Home Staging : Home Staging Services) over 8 years ago

How fabulous!  I can only imagine how exhausted you were going from one end to the other!

Posted by Cindy Bryant, "Houston Home Staging Pros" (Redesign Etc. Home Staging) over 8 years ago

Thanks for sharing this.  It's a gorgeous home, and your reminder that it isn't what you add necessarily, but what you accentuate that matters, is a great one.

Posted by David North, for a rewarding real estate experience (Coldwell Banker Bain) over 8 years ago

You did a lovely job with this home.  I am curious as to what it looked like before.  I always enjoy before and after photos.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 8 years ago

Michelle,

Great home and good for you for getting the job. That will look good on your resume.

Posted by Terry Chenier (Homelife Glenayre Realty) over 8 years ago

That is so impressive and intimidating. I am not sure that I would be willing to take a listing as Grand as this one. I am sure that you will be able to get it sold, it is amazing! Congratulations on a beautiful listing!

Posted by Randy Randolph, Uber Broker , Redmond, Kirkland, Renton, Short Sales (RSVP Real Estate) over 8 years ago

WOW. It sounds like this is a house that could accomodate a small country. Can I come to the brokers open?

Posted by Ellie McIntire, Luxury service in Howard County & Catonsville (Ellicott City Clarksville Howard County Maryland Real Estate) over 8 years ago

Michelle:

This was tastefully decorated.  I love the muted Earth tones. And, I think they have my sofas.

 

Posted by Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) over 8 years ago

MIchelle ~ Quite impressive! Wishing a quick sale and many new jobs for you in the neighborhood.

Posted by Monique Hailer, South West Florida & Southern Maryland Homes (Schooner Bay Realty., Inc. & CENTURY 21 New Millenniun) over 8 years ago

Michelle,  Just beautiful. You should have someone on call to play the piano for every showing. Good luck.

Posted by Virginia Vanini, GRI (William Raveis Real Estate, Shelton, Ct.) over 8 years ago

Congratulations Michelle, that house is magnificent!  Isn't it wonderful to know that the steps to staging are the same for every home, big or not so big: 1)  identify your potential buyers,  2) identify a clear function  for each room, 3) create focal points to  showcase and highlight the very best features of the home.  You made it look all so very easy!

Posted by Beverly Carlson, Abilene's Staging Realtor (Carlson Properties 325-721-2429) over 8 years ago

What a magnificent home, and so tastefully done.

Posted by Richard Strahm, Lansdale and North Penn Real Estate (American Foursquare Realty) over 8 years ago

The home is obviously gourgous; the thing that is missing is green.  A few well placed plants and fresh flowers on the dining table, master bath and living room would add to the elegance of the home.  Try offsetting candles on the mantle rather than something centered in the middle.  Otherwise WOW! a great property

Posted by Debra Kay (John L Scott - Gig Harbor) over 8 years ago

Amazing house - I personally would get lost in something that size - it reminds me of the castles of Europe -

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 8 years ago

Michelle - You did a fantastic job on staging this home in the GTA.

Posted by FN LN over 8 years ago

Didn't need the furniture for the house to appeal to me. In some cases it detracted from my view, like the outside bar with all the chairs was too busy. I would rather have a close up of the bar. I know this is not what you do, but more pictures of the grounds is needed. I absolutely loved the desvription you gave.  

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) over 8 years ago

The video is absolutely STUNNING!   I would love to see before and after pictures of what was done.

Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) over 8 years ago

Hi Michelle,  Wow, what a terrific resume builder !   Underground parking for 20 ?  i can imagine the toys !

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 8 years ago

Michelle, a phenomenal home. Good luck with it.

Posted by Ted Tyndall, I will help You find the Home YOU want to Buy (Davidson Realty Inc.) over 8 years ago

Michelle - what a beautiful home, and the staging looks awesome. I am sure you will have many compliments and business from it!

Posted by Sharon Paxson, Newport Beach Real Estate (Compass) over 8 years ago

WOW What a majestic home and project! Congrats it looks marvelous!!!

Posted by Duane Murphy, Broker- Owner-Real Estate - (Expert Real Estate Partners LLC) over 8 years ago

Wow, this is an amazing home.  It has lots to offer.  I would even do a video where you're taking us on a tour.  Good luck on the listing!

-nelson

Posted by Nelson Carrillo, South San Diego, CA Homes For Sale (McMillin Realty - Phone: (619) 940-6560) over 8 years ago

WOW. Now that is a redesign project I would love !!! I am sure it was a little scary at the same time as being so very exciting.

 

It would be great to see even a couple of before pictures.

 

Well done Michelle.

Posted by Michelle King (Home Harmony) over 8 years ago

Looks like a hotel to me!  Beautiful work.  I hope you get a percentage when it sells!

Posted by Patsy Overton (Patsy Overton Interiors, Atlanta, Georgia) over 8 years ago

Beautiful home and great job staging it!  I want to have this problem!! ;-)

Posted by Susan Zanzonico, Sellers/Buyers Agent, Morristown NJ Real Estate (Berkshire Hathaway Home Services) over 8 years ago

Beautiful home. Thanks for the post and good luck in the sale.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 8 years ago

Call up the Maserati dealership and tell them you have some space for them to park some cars for a few months...

Posted by Rick Phillips, I care about you and your transaction. (Frankly Realty - Old Town) over 8 years ago

How do you stage a 9.4 million dollar home...Very carefully.   Buyers with that kind of ability to purchase this home can be very ecentric.  But, that is at the core of this.  What type of buyer are you trying to attract.

Good Luck!

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 8 years ago

Wow, what a stunning look. The first picture of the house from almost bird's eye view was stunning. Great job.

Posted by Mike Yeo (3:16 team REALTY) over 8 years ago

You prove that at any price point staging gives the home a competitive advantage Michelle - super job!

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 8 years ago

Thank you to everyone who stopped in to see this unique and ambitious staging job that was presented to my company to stage.It is appreciated and the good wishes are welcome. This was an opportunity that I will use to build my portfolio and clientele base.

As strange as it might sound to some, it wasn't intimidating at all. It was approached in a methodical way, outlining which rooms needed furniture rearranged or removed, which artwork needed to be hung or stored, which display cabinets and closets needed decluttering and staging and finally- staging the table tops, mantles and bookcases.  Areas were identified for storing items and boxes were arranged for storing items.

The only two things I brought into the staging was a high end silk floral on the foyer table and the artificial green apples for the fruit bowl. I suggested a floral centerpiece for the dining room table, however, it was not approved in the budget. With Versace china on the table it seemed to me a marketing opportunity missed.

I never met the client and was not given their name. The agent was my only contact and was present for the staging as well as the home owners handyman. I had a staff of three and finished the staging in one day.

The home is extensive yet feels completely welcoming with a pleasant ambience. There is peaceful feeling in the house. Perhaps that is why the job did not feel intimidating. Also, the agent was a true gentleman and allowed me the professional courtesy of staging the home in the way I thought would be of the most benefit to the sale of the home.

Did I think about which ethnic background the client would be that would purchase the property. Not really. I knew the buyer would be a world traveller, experienced in real estate holdings and accustomed to the finer things in life. My job as a stager was to stage in a way that would allow the details in the construction of the  home to shine through.

It would have been heaven for me if there had been vehicles in the underground parking as I am such a car enthusiast. When I staged a 2.3 million lakefront home for the United Way Designer Home Tour a friend of mine who owns an exotic car rental company did bring in a Rolls Royce, a Maserati, an Aston Martin along with a few other cars for the staging. Got to love that.

The photographry for this home was done by Imaginahome here in Toronto. They really do exceptional work. I suggested that a 3 minute video be made with myself or the agent leading the tour through the home which was taken into consideration and not acted on yet. I still think it would be a useful marketing tool for this property. I have seen a real estate agent here on AR ( I think in Florida) that did that and it was impressive. I was not permitted to take before pictures or after pictures for my portfolio, however, I was provided with the photos by the agent to use to promote the property and for my portfolio.

Thank you Debra for letting me know to enter my work for your new book. I appreciate  your interest in my work and will do that.

As the property is on the National Golf Course in Woodbridge it is anyones guess what it will ultimately sell for. The properties in the area are all outstading architecturally due to the location. There are open houses by appointment only to qualified buyers. Only a handful of agents who cater to this price point of  property were invited to see the property first hand. I forwarded the link to the site to specific agents here on AR that I thought might have clients looking for a property of this caliber. You never know, AR is the vehicle that makes things happen for those who choose to use it wisely!

P.S. agent Aaron, thank you for the compliment on my banner. My photographer shoots for catalogues and magazines so all the credit goes to her for making me look so professional. As it has been said here many times on AR- professional photography markets your work so reap the benefits by teaming up with a professional to capture your listing photos.  My banner is on my business cards and letterhead and it would be unusual for someone not to comment on how good it looks.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Very very nice presentation...good for you!

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) over 8 years ago

Would not just worry about how to stage the photos. You need a five sense video..where the agent runs his/her hand along the granite counter top, sweeping staircase and tells you how it "feels" to be inside, outside, all over this home showcasing the features one by one. Video is 30 frames per second so lighting, fireplaces, sounds of a grandfather's clock ticking in the study, of the click click of high heels on the mable, granite, patterned hard wood floors and echo transport the viewer to the property round the clock, no matter what their time zone. Think marketing out of the country, not just in the local area, or around the states near by when you get in to this price range. Reach, frequency with that reach is taylor made for video. Video introduces the viewer to the property over and over, shows them the area they have never been to. Is your hand and your voice, smiling face reaching out to meet and greet at the "town line" of where this property is located. Where is the video? Stills show parts, pieces, bits. Video flows from room to room, pivots like a person would take it in, proceeds to the next room and completes, connects the puzzle with all pieces in place.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

This is a WOW house, and you're right in that it does feel comfortable and inviting.  There are several areas for entertaining, and I want to be invited.

Posted by Mary Jo Quay (Remax Results) over 8 years ago

WOW !What an amazing house! Must have been quit an undertaking making use of space in all those rooms and keeping the staging prestigious

Posted by Randy Dodd, ePro, GRI, TAHS (Rosanna's Realty) over 8 years ago

Michele - OMG!  I'm gasping!  Ralph wants to know if they need a guard dog at the property while it's for sale.

Posted by Laraine Shape, Selling Cincinnati...one kitchen at a time (Comey & Shepherd Realtors) over 8 years ago

You are to be complimented!

 

Sonny - 

 

Remember to praise the Lord for giving you a special talent!

Posted by Sonny Landau (St Louis Home Improvement and Painting Companies) over 8 years ago

Hi Andrew, thank you for giving me the name of the type of video that I am looking for. I had seen it here on AR about a year ago and couldn't remember it. This property absolutely needs the 5 senses video tour done. It was the first recommendation that I made to the agent. It has not been approved to date, however, I am still a firm believer that it will get a qualified buyer from anywhere in the world  to put this listing on their must see list.

Maintaining the prestigious look to the property was easy to do as Brian Gluckstein had done the original work on the property.   See more of his work here.

And yes Sonny, I thank the higher power in the universe every day for the blessings that come my way.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Stunning is a word often used in the comments to describe this home, I would echo those thoughts. I was REALLY looking for the 20 STAGED automobiles!!! Ferrari, Bentley, Maybach, Bugati, Rolls, where are they?

Thank you

Posted by Scott Baker, Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH Area (www.eHomeReports.com Coldwell Banker West Shell) over 8 years ago

Michelle, thanks for explaining in more detail in the comments what your objective was and how the approval process went. I was wondering about 'before' photos but figured they wouldn't allow that. I also thought the house is very neutral and a little splash of color here and there would be great, but sounds like the approval heirarchy was majorly controlling your choices. You definitely accomplished making each room's focal point what it should be. Spectacular home and presentation ~ you definitely did your part!

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) over 8 years ago

Michelle,  Lovely presentation...all the best to you

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 8 years ago

Hi Michelle...I would have loved to see the difference between the before and after.  I am sure you did wonders.

Kate

Posted by Kate Elim, Realtor 540-226-1964, Selling Homes & Land a (Dockside Realty) over 8 years ago

You would think that they would not need a stager for a 9.4 million dollar home!

Posted by Damon Gettier, Broker/Owner ABRM, GRI, CDPE (Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert) over 8 years ago

I would have been over the moon with delight if the automobiles had been in the underground parking.

I love cars with my dream being to drive a Bugatti one day. I would love to drive around the Nuremberg Ring in Germany in under 10 minutes. Alas, no cars were here to see.

Many people have wondered why you would want to stage a property at this price point.

The realty is- we all put our pants on one leg at at time.

That means that we all live in our homes as regular people. We have stuff that accumulates and the original design concept of the home gets lost in the day to day items of life. Staging allows the architectural details to once more be highlighted so that buyers can see the features of the home clearly and easily at a glance. The buyer for this home will likely see it on line and make a decision based on those photos whether to put it on their must see list. Staging attracts interest, gains attention and creates demand and desire initiating action on the part of the buyer.

Thank you to everyone for stopping in to see this post. AR is the best vehicle we have to highlight our work, our thougts and our businesses in real estate.

 

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Very nice, not many homes on the market in my area for that price.  I hope it sells for you.  Would be a sweet payday for you! Good luck

Thanks for the post

Tom

Posted by Tom Ramsey (Century 21 Northland) over 8 years ago

Hi Tom, thank you for stopping in to see this property. This home is one of many on the National Golf Course, one of the top 100 golf courses in the world. The buyer in this area is usually an excellent golfer as it is quite prestigeous to be a member there. The business contacts alone are worth the price of the home.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

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