All I did was....Home Staging Success Stories


For Sale for 3 Years, Staged and Sold in a 5 days

You never know what a difference a day makes.

Advantage Staging received a phone call from a client who had found me online. Their waterfront home in the Barrie area on Lake Simcoe had been listed for three years. It was an architecturally designed home on a great lot with lots going for it.

The big question the client had was... why hadn't it sold.

I visited them on a Saturday to give them a detailed outline as to what could be done to stage the property and bring focus to the features and advantages in their home.  They embarked on a power shop to purchase a few pieces of artwork and lamps. They booked a painter to change the extra height ceiling family room from deep purple to a more neutral colour. Next they rearranged the furniture as recommended.

They also hired my HD videographer to create a video tour to showcase their stunning home. This type of tour is valuable in marketing high end homes as the buyer feels they are right there in the home.

Here are the homeowners words to let you know how happy they were when the house sold a few days later.

"I would like to thank you one more time for helping us to sell our home on the lake.  After being on the market for three years, we  simply could not understand why our six year old custom built home was not getting an offer.  After having over fifty showings, multiple “Open Houses” we were at our wits end.  It was my husband’s suggestion to “Call a Home Stager”   I called and you were out within the week and spent two hours with us, made your recommendations and we were off shopping.  We had our family room and kitchen island painted as you suggested and two weeks to the day we had a very workable offer.  A few back and forth negotiations and both parties signed.  The HD home tour that you suggested was also a great help to put our home out for a larger market to view.

 We are now onto our new “dream home” and we will certainly have you  help us put everything together perfectly.  What you do is wonderful, and thank you again for being part of our dream."

Take a look and see for yourself, this property was truly a lovely home. Professional home staging brought that story to life and resulted in firm offer within a few days.

Investment, minimal.

Impact, priceless.

If you have a luxury property that would benefit by professional staging we are at your service.

Two offices to serve you better

416.928.2999  Toronto and GTA

705.720.0113  Barrie and area

Advantage Staging    Michelle Finnamore 

2010 Entrepreneur of the Year Award

2010 Nominated for two Ontario Home Builders Award for Design

2009 Trail Blazer Company of the Year


Comment balloon 14 commentsMichelle Finnamore • November 16 2010 08:20AM


What a wonderful testimonial, Michelle!  It's amazing how many stories pop up on AR like this:  "On the market for a million years, staged and sold in two seconds"!  If only they'd staged at the start!  Julie

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) almost 10 years ago

Good staging saved the day, yet again.  This is an often overlooked process that, as your testimony shows, can result in "unsellable" homes getting sold.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (Coldwell Banker Access Realty ~ 478.960.8055) almost 10 years ago

Fabulous story! That family clearly thinks the world of you and your services, Michelle!



Posted by Michelle Molinari, Feature This Real, Estate Staging & Curb Appeal Concepts (FEATURE THIS... Real Estate Staging & Interior Decor) almost 10 years ago

Michelle - What a wonderful success story.  I think Julie above said it best.

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) almost 10 years ago

Congratulations Michelle on such a wonderful, positive result! Doesn't that just make your day!

Posted by Tessa Skeens, Staging For Realtors, Builders & Investors (Hampton ReDesign, Home Staging and Redesign ) almost 10 years ago

Michelle ~ Love this staging success story!  Your clients really needed your expertise.  I hope we can see the pics soon ... can't wait.  Congratulations!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging Consultations that Sell Portland Homes" (Room Solutions Staging, Portland OR) almost 10 years ago

Great testimonial to both your work and staging in general.  I've noticed so many similar stories lately....hopefully it's an epidemic!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 10 years ago

Hi Julia, that's all we can do, is keep sharing our staging success stories.

HI Anita, I will get the video working so you can see that this was a beautiful home. Their sales rep had overlooked staging for a very long time. The homeowner took the matter into their own hands and found me on google. They wanted to get moved to start the next stage of their life and they were willing to invest their own money into marketing their property to get it sold. 

HI Michelle, it was a pleasure to work with such a lovely couple. They were so eager to get everything just right. You wouldn't believe how big their smiles were when it all came together for them in days. They just bought their new home this week and I am doing a staging for living consult with them tomorrow.

HI Sally, thank you for stopping in to read this story.  I wrote the post in HTML but for some reason the video is not showing up properly. Anyone with a suggestion to get it working I am all ears. I have tried rewriting it several times. I really want people to see this video as the quality is outstanding.

Hi Tessa, it made my day and my week! What a heart felt testimonial they sent to me. It really makes our work easy when we can help people reach their dreams. They now own their very own horse farm.

Hi Valerie, they were the very best clients. The lady was actually my guest at a speaking engagement I did last week. She absolutely spreads the word about working with a professional home stager to get results.

HI Maureen, I'm working on getting the pics going. Will let you know when I figure it out. Think I will contact Brad Andersohn, he's my AR angel.

Hi Sharon, I love staging success stories. I have had a few lately, more posts to come soon. Thanks for stopping in to read about this great staging story.


Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 10 years ago
Excellent results! It's why we do what we do.......your staging of THAT home certainly proves the point of why staging works!Did the Realtor take your card..... for future projects?????
Posted by TERI LINDSAY, STAGELIGHT HOME STAGING CO. almost 10 years ago

Michelle - Checked back to watch the video.  Wow!  What a beautiful property.  The master bedroom is particularly gorgeous.  Love the chaise by the fireplace.  And what a view!  I also love the artwork with all the canoes in one of the bedrooms.  Very neat the way there are references throughout the house to its location, ie by the water.  Again, congratulations on the quick sale of the house.  Yup, it's official, staging works!

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) almost 10 years ago

I can't imagine having a home on the market for 3 years, they must be estatic with your services. I couldn't get your video to work.

Posted by Cindy Bryant, "Houston Home Staging Pros" (Redesign Etc. Home Staging) almost 10 years ago

Hi Teri, it's all we can do as stagers is to keep sharing the staging success stories. I have met the real estate rep just today for the first time. He didn't contact me during the staging or afterwards, however, today we met with the client at their new home which is a horse farm. Hopefully he will use me to stage his listings from now on.

HI Sally, artwork really is the underutilized staging tool to market homes. I own over 300 pieces of artwork to showcase the lifetstyle of the properties that I stage. I know you have fabulous artwork as well. I always admire your use of colour in your staging work.

Hi Cindy, It was a heart breaking story for the home owners. They wanted to sell so badly as they wanted to buy a horse farm for their horses and not have to continue borading them. They are an older couple and they just wanted to live out their dream life. Now they can.    I would try the video again. There is a lot of information to download in the video. If it was starting and stopping, you can let it load, go away and have a coffee and then come back and start the video and it will play for you. As it is HD quality, you have to use high speed to watch it without stopping. I know people in the country cannot load it at all as it takes too long.


Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 10 years ago

Fantastic statistics Michelle and a great story to go with them.  Thanks for sharing how professional staging can make such a big difference!

Posted by Ginger Foust, Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) almost 10 years ago

Hi Ginger, thanks for stopping in to see the staging of this beautiful  home.  It really was a mystery to the sales rep and the homeowner as to why the property had not sold in three years.  As many here on AR can attest to, a professional stager can make an effective difference in appearance to buyers. 

The client is so happy with the results that she has been my guest at a speaking engagement and has had me out to her new home which has a place to keep her horse. She is one happy camper with the results that staging has brought to her life!

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 10 years ago

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