All I did was....Home Staging Success Stories

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All I did was.... take it from dust and construction to elegant master bedroom!

Terra Moda Developments is building 18 town homes in downtown Toronto in the Beaches area.

Advantage Staging was called in to design the model home to appeal to the young professionals that live in the area.

Arriving on site, I found a typical construction scene. Dust, brown paper on the floor to protect it and construction material.

This is what the master bedroom looked like when I arrived.

model home staging

It was almost identical to the bedroom next door, but this one had a more sophisticated feel to it. When I enter a room, I get a vision of how it should look. Can't explain it, but it happens almost instantly every time I am asked to design a vacant space.

I knew that the target market was young professionals who were educated and travelled alot. They would have stayed in some trendy hotels while travelling so I knew this master bedroom had to evoke a feeling of being somewhere special.

All I did was visit the manufacturer where I get my custom linens made. I was lucky to be able to purchase a new line of bedding that was not available to the public for another two months. The company made custom drapery for me in two days to complete the look in the room. The colours in the bedding are among the top hot trend colours for the year. I call this the Peacock Room.

model home staging

model home staging

model home staging

Investment, minimal.

Impact, priceless.

The final look is one that the buyers are responding to very well. Vesna Kolenc from Remax Premier is the listing agent on this site for Terra Moda Developments. On the opening day for the launch of the site, she had very favourable reviews on the look in the model home from the buyers. Seems we have a hit on our hands!

If you have a model home that would benefit by being designed to appeal to your target market call Michelle Finnamore from Advantage Staging.

Two locations to serve you better.

Toronto and area    416.928.2999

Barrie and area       705.720.0113

2010 National Association of Home Builders U.S.A.        Zancor Homes - Kings Ridge Site - King City

2010 Ontario Home Builders Association                      Devonleigh Homes - Parkside Site - Alliston

2010 CSP Entrepreneur of the Year Award

Comment balloon 18 commentsMichelle Finnamore • February 21 2011 04:45PM

Comments

Michelle- What vision you must have!  I love the look and it's so refreshing to see color and pattern being used!  The room looks ready to be lived in!!!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 9 years ago

And....another winner!  I do understand what your saying with "I just get a vision".....it's when I don't have that snap vision I'm a little nervous!  LOVE this room toooooo!!!!

Posted by Kathy Burke, S.F. East Bay Home Staging (Sensational Home Staging~~Danville, CA) over 9 years ago

Michelle--Great staging.  The architecture is great and I love how you kept that alive while also injecting that great stripe in the bed and drapery. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) over 9 years ago

Hi Michelle -- this is a fun room with a lot of energy!  I'm sure the buyers in this project will want theirs to look just like this one!  Bravo!!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging Consultations that Sell Portland Homes" (Room Solutions Staging, Portland OR) over 9 years ago

Oh wow.  Love that bedding!! What a great job, Michelle!

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 9 years ago

HI Kathy, I don't know what it is, maybe this long snowy winter, but I am just loving all the colour around this year. I went to a couple of furniture launches and they are even making pink sofas and turquoise ottomans! It's like a colour riot of happiness. Thought I would get on the happy train and venture away from staging neutral.

HI Kathy B., it's hard to explain to people but we really do just get a vision of what a place might look like. This bedroom was directly next door to an identical room. But this one felt different to me. It faced the same direction, the only difference was this room had an ensuite.

HI Janet, I agree with you on the architecture feature in the window area. My main goal was to highlight that and keep the drapery off the actual window to make the wall look extra wide.

Hi Maureen, The energy in this room is glorious. I have stayed in trendy hotels with this modern look that has the ability to make you feel right at home.

Hi Kathy, Thank you for the feature on this room, it's great to see colour and pattern being rewarded in the staging industry. One important thing to do when using colour and pattern is to have a professional photogrpaher. It makes all the difference with the final look of the images on line and in print. I took these photos with an HD camera but you should see the photogrpahers. Will post those as soon as I can.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 9 years ago

Michelle, nice job- very impressive makeover. Best wishes, Sam

Posted by Sam Cooper, Sam Cooper HER Realtors (HER Realtors) over 9 years ago

Hi Sam, thanks for stopping in to see this model home. Buyers are actually loving it and asking for the bedding to go with their purchase of  a home. Marketing at it's best! We have hit a chord with the target market and they can see themselves living in this home built by Terra Moda.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 9 years ago

Another great bedroom project...magnificent. You have a great sense of style!

Posted by Wendy Tomm, CCSP, RESA-PRO, BBB - Wpg Realtors (Beyond the Walls) over 9 years ago

Thank you Wendy, Love your logo! 

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 9 years ago

Aloha Michelle,

Love the color palate and window treatments are such a guilty pleasure/treasure! You do realize this is merchandising at it's finest, stagers don't do target marketing. 

Posted by Kimo Stowell, REALTOR Associate® RS-76763 - Honolulu Hawai'i (HI Pro Realty LLC RB-21531 ) over 9 years ago

Hi Kimo, ah yes.... these window treatments truly were a guilty pleasure/treasure. I went outside my typical staging acumen with the decision to use this fabric selection. My business as taken a  turn in the direction of design and this is the result. Absolutely fabulous response from the people buying the townhomes.

As you say, stagers really try to appeal to the widest range of buyers. In this pocket of the city, it really is a particular market that moves in to this location. That was the reasoning behind the design/staging work here.  I appreciate your comments as it seems  that staging is taking a turn in the look and feel that is presented to buyers. Have you seen this happening in your area as well?

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 9 years ago

Aloha Michelle,

In my experience the two most important factors when determining how to approach a design project is the location and demographic. Larger cities tend to have sections that attract certain kinds of people for different reasons. These areas are not meant for everyone and the design aesthetic should naturally reflect the specific tastes of the demographic. The wealthier the demographic, the more money in the budget, the better quality of design materials. The question is which do you prefer? Volume, cookie cutter staging or Turn-key target marketing design. What you have done here is merchandising. All merchandisers utilize staging but very few stagers merchandise because it is antithetical to their ethos of broad buyer appeal.

Peace,

Posted by Kimo Stowell, REALTOR Associate® RS-76763 - Honolulu Hawai'i (HI Pro Realty LLC RB-21531 ) over 9 years ago

Very well expressed Kimo. I find that I have become more of a merchandiser as I have had the opportunity to work with new home builders much more this past year. Seems I have been able to identify and meet the client base expectations as we are getting very positive feedback. 

I had never done model homes until last year and won two design awards with the first two and one for designing a sales and decor centre. I love both aspects of the staging business as one allow you to experience immediate success with the sale of a property while the other allows you the freedom to create something tangible from the construction stage to finished product.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 9 years ago

Another winner, Michelle! (And I love the lines of the side chair too..) Excellent points, Kimo, on merchandising versus staging. Glad you've embraced a successful strategy for your business, Michelle!

Posted by Leslie Olson, Interior Design and Redesign - Moved to Austin! (Leslie Olson Interiors) over 9 years ago

Hi Leslie, that chair was the first piece of furniture that I found for inspiration in this work for the model home. Something about the graceful lines and the recline in the chair made me think elegant and sophisticated was the way to go. 

I appreciate the comments from Kimo as well. I am taking my staging business to a new level and am eager to continue these discussions.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 9 years ago

Love the way you designed the room!  Love the bedding!! Knowing your market is key when preparing a home for sale!  You're the bomb!! :)

Posted by Janice Sutton, Home Stager - Temecula Murrieta (1st Stage Property Transformations ) over 9 years ago

Hi Janice, thanks for stopping in. I love the bedding as well, it's just so alluring in some way. I just want to get into the bed and pretend I am in a hotel on a very nice vacation.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 9 years ago

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