All I did was....Home Staging Success Stories

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Staged in 24 hours, SOLD in 3 days, 23 offers and 100K over list.... another staging success story.

Home staging in Vaughan Advantage Staging is quite often called in to put  the final touches in place to prepare a home for listing photos. Vaughan is home to many show stopping homes which benefit by having the rooms "faced" for the camera.

I was contacted by an agent to provide that servcie as well as stage two vacant rooms. The front living room and the dining room were vacant. Not a good thing when they are the first rooms that a buyer sees upon entering the home. All I did in this home was rent furniture for the living room and dining room and provide the artwork and accessories.

Buyers make up their mind about purchasing a home within seconds of entering so it was critical to have these rooms staged to create desire on the part of the buyer.

Luckily, their agent arranged to have me stage the property within 24 hours. The home sold within 3 days for 100K over list. 23 offers were on the table. They had to have parking control in the brokerage parking lot and conference rooms.  Can  you imagine the excitement that was generated with this listing. It was the talk of the office for days afterward.

Living Room and Dining Room Before

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Living and Dining Room After

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Investment, minimal.

Impact, priceless.

Remember, professional home staging is always less than the first price reduction.

If you have a vacant listing could benefit by being staged to create desire on the part of the buyer to put in an offer contact Advantage Staging to create the look to attract your target market.

Michelle Finnamore    Advantage Staging    416.928.2999

Comment balloon 18 commentsMichelle Finnamore • October 02 2011 07:06PM

Comments

That is a great, succinct post.  I have always wondered, so I will ask you.  Do you ever or often get offers to buy properties you have staged so long as they come 'as-is' with the furniture?  If so, what do you do?

Posted by Tara B. Downing, Homes For Sale - Mineola Port Washington (Village Properties ) almost 9 years ago

Congrats on another quick turn around :)

 

Blessings as always,

Laura

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 9 years ago

Wow Michelle, 23 offers and 100K over list price.  Your market is certainly different from ours and that is great.  Nice work!

Posted by Ginger Foust, Home Stager Oakhurst CA, Dream Interior Redesign & Staging (Certified Staging Professional) almost 9 years ago

Hi Tara, yes quite often the buyers will want the furniture, a mirror or artwork. I just had one person ask for a bedding set. That was a first. I do sell the rental furniture. It is another revenue stream for my company.  I also sell it to design clients if their budget is smaller than what they would want their dream room to look like.

Thank you Laura, the client was over joyed and the agent was flaberghasted.  He had only used me once before and the results were as quick but not quite as large a bonus purchase price.  The listing was $729 I believe and it sold 100K over.

Hi Ginger, I am blessed to be living in an area that never seems to be effected by outside influences. Most everyone here is an entrepreneur and they support each other. Truly a unique market.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 9 years ago

Michelle....nice work with GREAT results!  Win-Win-Win.....agent/seller/stager!!

Posted by Kathy Burke, S.F. East Bay Home Staging (Sensational Home Staging~~Danville, CA) almost 9 years ago

HI Kathy, everyone was very pleased with the results. It was a total zoo that day in the parking lot.  The agents that do not use a stager are  reveiwing their marketing plans to see if maybe, just maybe, staging might work for them.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Love it! Also the term "faced for the camera" isn't one I've heard before Michelle, very appropriate though. Congrats on the widely successful result and sale!

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 8 years ago

Michelle - After those fantastic results, I bet you'll have agents lining up at your door!  How exciting.  Staging sells - it's a simple as that! 

Posted by Sally Weatherley, Vancouver Home Staging, Home Stager Vancouver, B.C (EXIT STAGE RIGHT) over 8 years ago

Hi Karen, Facing is something that all stores do every morning before they open their doors. Placing their products lined up to the shelves, hanging the hangers all the same way or refolding and piling their clothes neatly. All done with the view of the buyer in mind, to entice them to come take a look and create a desire to own the product. We do it every day with our work.

When a listing photographer arrives, they take photos of what is there. A kleenex box right dab in the middle of a coffee table, keys and mail left out on the counter, drapes askew, toilet seat up etc. We are specialists at the details of facing the product (the property) for the camera lens.

Just another service you can offer your clients and a way to describe it. The results always pay off as you know. Your work is outstanding.

Hi Sally, the offer day was a huge success. You would think that the agents would be lined up at my door, however, the agents slow to accepting staging as part of their marketing still think it is an eception instead of the rule.

Except it isn't as we know. I had a 3.8 million dollar listing sell in 6 hours. 12 hours of facing the property and the results speak for themselves. The top agents understand that having me as part of their marketing plan creates a brand for themselves in the eyes of the buyers. We get the results they are looking for.

Hi Barb, you are right in that it was a huge success for all involved. Our work is so satisfying when we are all part of the same team reaching for the same goals and achieving them on a consistent basis.

 

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Awesome results, Michelle! It's stats like these that prove how valuable you are to the real estate industry.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

 
Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) over 8 years ago

Hi Kathy, thank you for the feature!  Much appreciated.  The results certainly caused a stir in the office. The homes I stage will frequently have multiple offers but the number of offers on this one  was unexpected. It's just a regular street in a regualr subdivision.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Amazing how quickly we professional home stagers can work and the success stories are fabulous.  Congratulations.

Posted by Wendy Tomm, CCSP, RESA-PRO, BBB - Wpg Realtors (Beyond the Walls) over 8 years ago

That's one heck of a success story...congrats on another job (more than) well done!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 8 years ago

HI Sharon, it sure was! 23 offers was a record in our office. 10 happens frequently, but 23 was an all time high. Thanks for stopping in to read about this extraordinary staging job.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

Wow, Michelle you really "showed them" that home staging works.  Agents in your area should be believers after this one.  Nice job!

Posted by Michelle Drewry, Realtor - Signature Real Estate Group (Signature Real Estate Group ) over 8 years ago

HI Michelle, quite a few of the agents in the office have come to speak with me after this staged home sold. They want to know if I think staging would work for their listing. Hard to believe, but many agents are still sitting on the fence when it comes to staging their listings. I really don't know what else we can do as professional stagers to convince an agent to suggest staging to their listing clients. With results like these, it could be used as a tool in the marketing of their listings.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

hi Michelle ~ don't know how this post got by me before -- it's an outstanding example of what professional home staging can do to propel a listiing's prominence!  The fact that it sold for FAR ABOVE the list price with 23 offers is proof positive of the powerful benefits of home staging. 

HELLO -- are you sellers and agents listening?  If you're near Vaughn or Woodbridge, Ontario -- give Michelle at Advantage Staging a call!!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging Consultations that Sell Portland Homes" (Room Solutions Staging, Portland OR) over 8 years ago

Well Maureen...thank you for the huge shout out to the agents here in Vaughan!!!  I am speaking to a seminar of new agents joining the brokerage tomorrow. This story is definitely at the top of my list. Best to get them marketing their homes in a way that buyers respond to right from the start of their career.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 8 years ago

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