All I did was....Home Staging Success Stories


A behind the scene look of a product photo shoot & what really happens

Home staging in Vaughan always leads Advantage Staging to interesting opportunities from the local business community. 

In this behind the scenes look at a recent photo shoot you will see what happens and how we meet deadlines no matter what takes place including a winter snow storm that blew into town just to throw a wrench in to the schedule.

Northern Wide Plank Flooring in Schomberg were referred by a real estate agent to our company. We were asked to supply furniture for a photo shoot that would be used to market their new wood flooring line.  They ship around the world and needed photographs that would do the talking for them. Their clients could be anywhere in the world and not be able to drop in to the showroom to see how fabulous their wood floors actually are.

After our initial consultation with Shawn Peebles at the plant we found out that the furniture would have to be lifted up to a second floor room which would be our location for the photo shoot.

We would be placing a 4 x 8 sheet of plywood on a tow lift machine and moving it up to the second floor location. It went smoothly and we found ourselves ahead of schedule once the furniture was delivered.

First step was to have the walls painted a colour that we selected to highlight each of the wood floors. Next,  the wood floors would be installed along with a baseboard. There were many new wood floors to be featured which would be installed over several days and each time the walls would be repainted as well.

The chandeliers for each shoot would be suspended from the round heat ducts that ran across the entire length of the room.  There was one window in the room which overlooked the work space below. A rod and floor length drapery was installed to simulate a window looking outside.

All the furniture and chandeliers were supplied by Camilla House Imports on a rental basis.

michelle finnamore interiors

michelle finnamore interiors

home staging in vaughan and toronto

Keith Franklikn Photographic Productions set up their light standards and set objects at the side of the shoot area to create shadows that would run across the wood flooring to simulate light falling into the room from a window.

home staging in vaughan and toronto

Next we would set up the room to simulate a family room, library, dining room or breakfast room. Furniture styles would vary depending on whether the wood floor had a rustic appeal or a more refined look.

Here are a few of the shots that were selected from the hundred that were taken.

home staging in vaughan and toronto

home staging in vaughan and toronto

home staging in vaughan and toronto

home staging in vaughan and toronto

Love the grain in this last shot and the photographer did an amazing job of creating the simulated light fall from the window. 

A few more of their beautiful wood floors...

home staging in vaughan and toronto

home staging in vaughan and toronto

Everything went smoothly on the set and the shoot was done on time and on budget.

Just to make things interesting, a severe winter snow storm blew into the area and made for an interesting time for the drivers when they arrived to pick up the furniture.

Thank goodness the wood flooring company had their own road clearing equipment as 15 inches of snow fell just before they arrived! Troopers that they were, they managed to drive back the half mile to the building that we did the photo shoot in to pick up the furniture and be on their way 50 miles back to their company.  It was not a pleasant day to be on the roads. It really is a testament to the professionalism of everyone on the job that everything was completed on time.

If you want fabulous marketing images for your product we would love to be part of making that happen for you.

Investment, minimal.

Impact, priceless.

Contact Michelle Finnamore Interiors Ltd.   416.928.2999

77-9100 Jane St. Bldg. L  Vaughan ON

RESA top ten stager in canada


Comment balloon 14 commentsMichelle Finnamore • February 08 2013 03:45PM


Interesting to see how all of this was put together.  Are these photos you will be using in your promotional materials?

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) over 6 years ago

Hi Cindy, I will be using these photos with permission from the photographer. I also upload them to The wood floors are specified by designers and architects so the more exposure for the product the better. As soon as I uploaded the first photos I had an inquiry within 4 hours and the photos get downloaded to peoples idea books roughly every two to four hours over the last two weeks they have been posted on houzz.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

Hi Michelle,

Love the lavendar, love the Barcelona chair, love the PB orb chandelier., love what I think is an Eames chair.....

Let's see, have I not, name dropped a name????

Oh, and the floors were lovely too!

Great job!

It's in the 70's here in Houston...... the pansies are blooming, and the geraniums go in this weekend.   The pool can be heated with just a few hours notice........ consider yourself invited!

Regards: Tom

Posted by Alicia Barrington, Houston Home Staging Presents Alicia Barrington (THE ORIGINAL HOUSTON HOME STAGING) over 6 years ago

Hi Tom, that was very good of you to notice the lavender in the shot.  I didn't have a vase for the lavendar so the wood flooring company gave me two metal buckets that they throw their odds and ends into. They couldn't believe I was going to use the buckets in the shots! But they had lovely patina and years of use so they went with the whole industrial vintage feel we were creating that is so popular right now.

The furniture used was mostly iconic pieces to have appeal around the world in their marketing. The pieces are recognized by designers and architects in which ever country the advertising will appear in.

Thank you for the invitation down your way. My aunt and cousins live in San Antonio but I have never been.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

I LOVED this behind the scenes view of the really did a fabulous job!!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 6 years ago

HI Sharon, it was really interesting work to be able to do this with the wood flooring company. I posted it so that other home stagers might consider adding this type of staging work to their services. Thank you for stopping in to see what really happens before you see those beautiful photos on houzz, pinterest and in magazines.


Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

hi Michelle ~ What fun to see your project behind the scenes!  You provided multiple looks to highlight their flooring and all the shots look fabulous.  Thanks for letting us take a peek!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

HI Maureen, we actually shot quite a few more floors, will be posting them in the future. The client wanted full  room shots and the ability to be able to crop in close for the smaller images required for brochures etc. 

The photographer was very easy to work with. In fact I was able to refer him to two other businesses that had been asking me if I knew a good product photographer.

It was a great networking opportunity that will introduce our services to  other businesses.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

Michelle - the photos are incredible! Thanks for the sneak peek into this "behind the scenes" view of what takes place. 


P.S. It was great to finally meet you!!

Posted by Kathy Nielsen, Atlanta Georgia Home Stager ( over 6 years ago

What fun Michelle! Don't you love it when you get to do something out of the box of the usual? Looks like it all came together wonderfully. Thanks for sharing!

Posted by Tessa Skeens, Staging For Realtors, Builders & Investors (Hampton ReDesign, Home Staging and Redesign ) over 6 years ago

 HI Kathy, the photos are incredible, Keith was so easy to work with and the final results really highlight the wood to perfection. So happy I was finally able to meet you at RESA.

HI Tessa, stagers are definitely the people to call when businesses need this service. We are accustomed to working with rental furniture and we have props for every job.  Glad you stopped in to see how it all came together. The only part that was out of our control was the snow storm on the pick up day. Definitely made for an interesting ending to the shoot.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

What a fun and fascinating project, Michelle!  Your styling really complements the different flooring selections.

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) over 6 years ago

Hi Julia, thank you for stopping in to see this staging work. It definitely uses all of our skills as a professional stager and it was so much fun to do. The photogrpaher was really great to work with and explained so much of the detail that goes into the final shot that is selected. 

I'm a huge fan of the restoration hardware look to go with these new floor types that Northern Wide Plank is producing. Relaxed and inviting is the look that was required.

I posted these pics on and they get downloaded every day to ideabooks of people visiting the site for inspiration in their own designs.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

A tremendous about of work goes into a photo shoot.  My daughter works as an art director in film and I am amazed by the hours that go into planning, setting-up, shooting and editing. I enjoyed this post and the photos of your work.

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) almost 6 years ago

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