In this behind the scenes look at a recent photo shoot you will see what happens and how we meet deadlines no matter what takes place including a winter snow storm that blew into town just to throw a wrench in to the schedule.
Northern Wide Plank Flooring in Schomberg were referred by a real estate agent to our company. We were asked to supply furniture for a photo shoot that would be used to market their new wood flooring line. They ship around the world and needed photographs that would do the talking for them. Their clients could be anywhere in the world and not be able to drop in to the showroom to see how fabulous their wood floors actually are.
After our initial consultation with Shawn Peebles at the plant we found out that the furniture would have to be lifted up to a second floor room which would be our location for the photo shoot.
We would be placing a 4 x 8 sheet of plywood on a tow lift machine and moving it up to the second floor location. It went smoothly and we found ourselves ahead of schedule once the furniture was delivered.
First step was to have the walls painted a colour that we selected to highlight each of the wood floors. Next, the wood floors would be installed along with a baseboard. There were many new wood floors to be featured which would be installed over several days and each time the walls would be repainted as well.
The chandeliers for each shoot would be suspended from the round heat ducts that ran across the entire length of the room. There was one window in the room which overlooked the work space below. A rod and floor length drapery was installed to simulate a window looking outside.
All the furniture and chandeliers were supplied by Camilla House Imports on a rental basis.
Keith Franklikn Photographic Productions set up their light standards and set objects at the side of the shoot area to create shadows that would run across the wood flooring to simulate light falling into the room from a window.
Next we would set up the room to simulate a family room, library, dining room or breakfast room. Furniture styles would vary depending on whether the wood floor had a rustic appeal or a more refined look.
Here are a few of the shots that were selected from the hundred that were taken.
Love the grain in this last shot and the photographer did an amazing job of creating the simulated light fall from the window.
A few more of their beautiful wood floors...
Everything went smoothly on the set and the shoot was done on time and on budget.
Just to make things interesting, a severe winter snow storm blew into the area and made for an interesting time for the drivers when they arrived to pick up the furniture.
Thank goodness the wood flooring company had their own road clearing equipment as 15 inches of snow fell just before they arrived! Troopers that they were, they managed to drive back the half mile to the building that we did the photo shoot in to pick up the furniture and be on their way 50 miles back to their company. It was not a pleasant day to be on the roads. It really is a testament to the professionalism of everyone on the job that everything was completed on time.
If you want fabulous marketing images for your product we would love to be part of making that happen for you.
Contact Michelle Finnamore Interiors Ltd. 416.928.2999
77-9100 Jane St. Bldg. L Vaughan ON