All I did was....Home Staging Success Stories


All I did was...add the finishing touches to get $72K OVER LIST.

As professional stagers in Toronto we are asked to stage properties that can be brand new condos of 650 sq. feet on the waterfront to historic houses in the more mature areas of city.

This latest property at 147 Lascelles in the Yonge and Eglington area needed artwork and accessories only. We worked with the home owners furniture to create a polished look to appeal to the buyers looking for a more traditional home.

Before Dining Room

home staging in toronto

After  Dining Room

home staging in toronto

Before Living Room

home staging in toronto

After Living Room

home staging in toronto

Before Master Ensuite Bathroom

home staging in toronto

After Master Ensuite Bathroom

home staging in toronto

After Kitchen

home staging in toronto

Investment, minimal.

Impact, priceless.

This property sold for $72,000 over list with multiple offers in 5 days.

Simple and effective home staging created the desired lifestyle look to this property to attract the target market of urban professionals.

You only have 5 seconds to grab the attention of potential buyers when they are looking online.

That's right. 5 seconds according to the latest survey of buyers looking online.

Call the professionals to make sure buyers put your listing on their "must see list".

Michelle Finnamore Interiors Ltd.


RESA top ten stager in canada



Comment balloon 29 commentsMichelle Finnamore • June 09 2013 07:23PM


72 is a VAST difference!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 6 years ago

Hi Laura, it sure is! Even the agent was surprized at how much more the home sold for. We do our best to create the right lifestyle message for buyers. We want them to have a conversation that goes something like this....this house is beautiful. We better put a good offer on this one because it isn't going to last long on the market.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

Hi Michelle ~ congrats on the fast sale and the $72K over listing price!  The "after" photos show a home that's styled for the target buyer ... and your staging was indeed successful.

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging Consultations that Sell Portland Homes" (Room Solutions Staging, Portland OR) over 6 years ago

Hi Maureen, the house was priced at market value so the agent and the home owner were really pleased with the outcome.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

It's the finishing touches that make the home. Awesome job Michelle!

Posted by Suzanne Otto, Your Montgomery County PA home stager (Six Twenty Designs) over 6 years ago

Very impressive, a lot of agents or sellers are too lazy to do basic cleanup before taking their photos, which in itself sets a bad example. Gores to show what a little attention by a professional can do, $72,000 worth

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) over 6 years ago

Michelle, a good example where staging really pays off. Good job!

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 6 years ago

Looks like a very nice home. Sounds like the upgrades paid off for you.  Best of Luck in 2013.

Posted by Edward & Celia Maddox, EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD (The Celtic Connection Realty) over 6 years ago

Wow - huge results, Michelle - Congrats on the Feature, too!  While you had great items to work with, your additions really made the difference in warming up and humanizing the rooms.

Posted by Julia Maher, Connecticut Home Stager (Nestings: Connecticut Home Staging and Model Homes) over 6 years ago

Very cool, the changes are small but it makes a huge difference. Good job on getting over list price!

Posted by Marc McMaster, Putting my clients before myself (RE/MAX Centre Realty) over 6 years ago

Looks terrific.  I think when Realtors mention these things to a customer they get insulted.  Stagers can really make a sale great.

Posted by Chris and Dick Dovorany, Broker/Associate at Premiere Plus Realty ( Homes for Sale in Naples, Bonita Springs and Estero, Florida) over 6 years ago

Staging works and it has been proven many times over on my sales. . your pics are a great example of a professional at work

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 6 years ago

Wow, I like the changes made in ALL the after phots.  Each change made the space look warm and inviting.  Great post!

Posted by Nikkia Lucas Hill, REALTOR (Atlanta's Absolute Realty) over 6 years ago

Great job, photos tell how it came about.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) over 6 years ago

Wow, what a difference in price.  Great job!                 

Posted by Kat Palmiotti, The House Kat (406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty) over 6 years ago

That's a heck of a return on investment!! Nicely done. 

Posted by Margaret Gehr (Chicagoland Home Staging LLC ) over 6 years ago

Thanks for sharing you before and after pics. I hope the sellers give you a bonus on this job.

Posted by Harry F. D'Elia III, Investor , Mentor, GRI, Radio, CIPS, REOs, ABR (RentVest) over 6 years ago

WOW!  Sometimes small changes make a dramatic difference.  The pictures are so telling.  Thanks for sharing!

Posted by Venus Howard, CDPE, CIAS, SFR, GRI (Re/Max Alliance) over 6 years ago

It's nice to be in a sellers market again.

Posted by David Gonzalez, Serving your Real Estate needs on a Silver Platter (David Gonzalez, Broker) over 6 years ago

I love seeing these before and after shots!  You made a huge difference in how that home was perceived.  It's no wonder you got such a boost in price.

Posted by Bryan Robertson over 6 years ago

Hi Michelle,  nothing like a great staging effort to help increase the price.  Thanks for sharing with us.

Posted by Ronald DiLalla, No. Orange Cty Real Estate (Century 21 Discovery DRE 01813824) over 6 years ago

Looks great! Good job on getting this property sold! I'm sure your client's were very happy!

Posted by Frank Harper, Broker/Owner, Realtor, GRI, SFR. (Idaho Family Real Estate) over 6 years ago

72k over asking is impressive! Your final decoratve touches really bring the space together well.

Posted by Annette Thor, Residential & Commercial Real Estate Broker in CT (Connecticut Homes and Commercial Fairfield Cty,CT over 6 years ago

Michelle -- Very nicely done. Clean and pristine yet welcoming.  Don't care much for random toilet paper rolls and tissue boxes in pics. LOL!

Posted by Barbara Altieri, REALTOR-Fairfield County CT Homes/Condos For Sale (Kinard Realty Group Fairfield and New Haven County CT Real Estate) over 6 years ago

That just goes to show that a little bit can go a long way. Good photos!

Posted by Lisa Friedman, 30 Years of Real Estate Experience! (Great American Dream Realty) over 6 years ago

Impressive staging, certainly worth the result.  5 seconds to pick your listing?  That requires some serious curb appeal in your ads.  

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) over 6 years ago

Thank you to all the agents that dropped in to see the simple and effective changes that were made to stage this property.

I like to think that the more simple you keep the space in terms of look and lifestyle the more buyer appeal the property will have.

We present our ideas to the home owners/sellers in a way that they understand that staging is really marketing. When you live in home you can have it any way you please. But when you are selling it is a product for sale. And you have competition.

By using this terminology, the sellers come to understand that it is not a personal slight to have the home staged but rather a way to market their home so that the listing photos showcase the features and focal points of a room.

It works every time with our clients.

And yes, everyone was extremely pleased with the outcome in the marketing of the home for sale.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

Amazing job. Congrats on the gold star too =)

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) over 6 years ago

HI Melissa, thanks for the good wishes... this home was totally transformed by the end of the staging. It definitely had a huge impact on the results for this home.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 6 years ago

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