All I did was....Home Staging Success Stories


The most popular paint colour we use for selling

Home staging in Vaughan and Toronto one of the first things we look at when we arrive at  property for a staging consultation is to decide whether the house needs a change in paint colour.

With over 90 % of people finding their next home online it makes sense to paint the property a staging safe neutral colour to attract the widest range of buyers to put the the listing on their must see list.

You have probably noticed that when you are looking at online listing photos that you typically make some remark if the paint colours are loud, vibrant or totally outdated.  The other important reason to paint a light neutral colour is the fact that dark colours do not reflect light well for photos. We want the properties to show bright and spacious to attract buyers.

Here are a few before and after pictures of one property that we knew needed a change of paint colour as it had not sold in 5 months.

The one colour we use most often right now for walls is Collingwood by  Benjamin  Moore. We even paint the cabinets when they have an outdated finish that builders are not even offering any longer.


pink painted room  collingwood benjamin moore

The kitchen cabinets in this property were painted White Dove by Benjamin Moore as the pink oak cabinets and pink walls  were preventing the sale of the property for over 5 months. The home owner was not interested in replacing the kitchen so we did the most economical thing we could do to show buyers how the house would look if they wanted to buy the house and update the kitchen.

The walls were painted Collingwood by Benjamin Moore.

 home staging in vaughanbenjamin moore collingwood

Investment, minimal.

Impact, priceless.

This home sold in 5 days after painting and staging.

If you want your property prepared for sale call the Go To Girl around town.

Michelle Finnamore Interiors Ltd.    416.928.2999



Comment balloon 24 commentsMichelle Finnamore • September 01 2014 08:20AM


Beautiful!  What a difference paint can make in the perceived value of a home!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 5 years ago

HI Sharon, I know we see it all the time but every house we change the paint colours in we are still amazed at how updated the property becomes. Paint is absolutely your best investment when selling.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 5 years ago

Looks much more appealing.

Posted by Holly Biltz, I sell the dream of Home Ownership! (Charles Rutenberg Realty) about 5 years ago

Neutral colors and effective staging are the way to go.  Bold colors can distract buyers.  Once they are distracted, it is hard to redirect their attention.  Great blog post and use of photos!

Posted by Rosie Moore (Serving Sugar Land, Richmond, Rosenberg, Missouri City) about 5 years ago

Hi Holly, the whole house was baby pink. The home owners I was working with bought the house that way. They never got around to painting it. When they went to sell they couldn't find the one person could see beyond the pink walls. We painted the neutral colour and voila! the house was sold in 5 days.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 5 years ago

Hi Rosie, before and after photos are how I convince the sellers to invest in painting before selling. As the old saying goes, seeing is believing.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 5 years ago

Looks so much cleaner painted especially when they are all neutral colors :)

Posted by Brian Sharkey, SharkeyRE - #SouthFloridaBroker (SharkeyRE LLC) about 5 years ago

Ugh...the pink! I know I was meant to be a home stager because I always gravitate towards these neutral colors.

Beautiful transformation Michelle!

Posted by Suzanne Otto, Your Montgomery County PA home stager (Six Twenty Designs) about 5 years ago

Michelle, I was in a listing yesterday that had a pink kitchen and counters. My husband thought it was the worst kitchen he'd ever seen. Your pink kitchen above had that one beat.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) about 5 years ago

Michelle, I love the dramatic transformation, resulting from the new paint color.  Paint is an amazing tool for all homeowners, whether they are selling or not.  This is a great example of the power of choosing a neutral paint color!

Posted by Sharon Parisi, Dallas Homes (United Real Estate Dallas ) about 5 years ago

It is amazing what a little color will do for a home. Thanks for sharing have a great afternoon.

Posted by Pat Champion, Call the "CHAMPION" for all your real estate needs (Coldwell Banker Camelot Realty) about 5 years ago

Such an easy fix and such a huge difference:)

Posted by Ana Hitzel, Professional Home Stager Inland Empire ( AccentPositives Home Staging ) about 5 years ago

Hi Michelle, I'm a fan of "light, bright and airy", and I think most others are too.  It really makes you understand when you put the colors side by side :D

Posted by Sophia Lin, Sunnyvale CA Real Estate Specialist (Intero Real Estate Services) about 5 years ago

Hi Brian, I agree, paint is the easiest and least expensive way to make a home look updated, clean and bright!

HI Suzanne, neutral wins every time hands down. The more buyers that see a place as move in ready and that their furniture will look good there then you have a faster sale and a higher offer typically.

HI Tammie, it is surprising how many PINK kitchens that we come across. I never think of pink for a kitchen and apparently either do buyers!

Hi Sharon, we use this neutral light gray very often now. It used to be Muslin by Benjmain Moore but the light gray is the most popular in the last 6 months. Buyers want what they see in decor magazines and on TV shows and the light gray is the colour of the moment.

Hi Sophia, we live in an area that gets dark around 4 :00 every day from November to about March so anything we can do to create a light and bright look does well with buyers.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 5 years ago

WOW - what a difference!  Love how fresh and clean the new paint makes the rooms look!  Great job!

Posted by Vickie Teel, Sharing Florida sunshine one homeowner at a time! (Allison James Estates & Homes) about 5 years ago

Often times we have those sellers that don't want to go to the expense, and sometimes they just don't have the money, but painting may be the biggest bang for the buck in those situtions.  It looks great!

Posted by Mary Stewart (Keller Williams Atlantic Partners/Southside) about 5 years ago

Hi Mary, painting a neutral colour is so important to the sale of the home that if the seller has very limited budget I will suggest that they paint instead of staging the property. It makes the house look fresh, clean and move in ready.

Hi Vikki, the buyers first impression when they walk into a professionally painted home with sharp cut lines is that the home is move in ready. It looks clean, fresh and ready for them to make this home their own.


Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 5 years ago


Paint color choice is crucial in selling a home.  Lighter and more neutral colors do make a difference.  Thanks for sharing your idea.  They're very helpful!

Posted by Andrew Payne Realtor® Richmond VA Homes For Sale~804-938-5257~, Richmond, VA, Real Estate, SRES®, NAR Green (Coach House Realty) about 5 years ago

What a dramatic change!  The living room does not even look like the same room between the wall color and opening up the windows.  All I can say is WOW!

Posted by Karen Mathers - REALTOR®, When it Matters, Choose Mathers! 772-532-3221 (Keller Williams Vero Beach) about 5 years ago

Thak you for this post and all the good work you do.  

Posted by Debra Landy, PA and NY Home Stager (StageTwoSell LLC) about 5 years ago

What a difference a little change in color can make. An impact is definitely what you need when competing with so many other properties. 

Posted by Jeff Fisher, RE/MAX Fine Properties (RE/MAX Fine Properties) about 5 years ago

Michelle Finnamore 

This is great advice for home sellers. 

Thanks for taking the time to share.

Best wishes for a productive week!

Posted by Jim Crawford, Jim Crawford Atlanta Best Listing Agents & REALTOR (Crye-Leike REALTORS®) about 5 years ago

Paint is definitely the least expensive update a seller can do Jim, you have probaly seen the dramatic effect paint has  many times.

Hi Jeff, in our area it is a very busy time of year for listings so we definitely have to step up our game to get the buyers attention.

Hi Debra, thank you for stopping in to see this beforea and after. I share in the hopes of giving inspiration to sellers and agents to consider having a consutlation to prepare the homes for sale and hopefully having the home owners carry out the minimum suggestion of painting to update a home.

HI Karen, we had a home owner say it was magical just this week in another home. She couldn't believe how different the home looked in just a few short hours.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 5 years ago

It is true, bright colors are not popular during house sale. Some houses have a different bright color in every room and space.


Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) about 4 years ago

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