In this example I would like to show Realtors and Homeowners the importance of Staging all the spaces in the home. If you market your outside spaces you have added additional "rooms" and square footage that your competition has ignored.
I swapped the locations of the two patio sets, placing the black one on the upper deck and the white in the pool area to draw your eye to that location. With the black set down below you would not have noticed it. I also removed several bird feeders as they obstructed the view to the rear of the property which was one of the main selling features of this home in Toronto.
I placed their plants from indoors outside and placed their morning tea set on the table. All items were already at the property but not placed in the best location to market the property. Buyers always have a list of all their wants, but they buy for the most part on emotion. My job as a Stager is to market the lifestyle of the property to buyers.
Advantage Staging will market your property to stand out from the competition every time.
Investment, minimal.
Impact, priceless.
Thanks Michelle. This was very handy advice.
Michelle, very effective staging. I'm struck by how much more elegant the black patio set looks on the upper deck area.
Very nice job Michelle. You are so right - you can't ignore the outside of a property.
Michelle- Very nice! I'm sure the black set was just lost by the pool, but looks very charming on the deck!
Looks real peaceful and tranquil! I love the changes!
Hi Kyle, Glad to share my ideas with you. I checked out your website. You have a very interesting approach to selling Real Estate in your office. I also work collaboratively with other Stagers as far away as 100 kms as we share a common approach to Staging. It's all about selling the property and how best to serve the client.
Hi Lola and Elaine, The black patio set does look elegant up on the deck. It absolutely was lost out by the pool. The white set down by the pool worked so much better.
Hi Marci, This house will sell at full list or above as it evokes the feeling of your own private paradise in the middle of a bustling city. Not much opportunity for that feeling in Toronto so Staging the property to market the view was a given.
Simple, yet very effective changes!
What lush surroundings, we don't trees like that. The black really stands out!
Beautious my dear. Love outdoor spaces, they make me feel like I have a getaway. And, it makes the buyers "feel" it too. It's the feeling that brings the sale.
HI Kathy, Cindy and Terrylynn,
HGTV filmed this house for one of their shows which will air in Jan/Feb. for the very reasons that you mention. They wanted a house in the city that had a view that went on for miles and made you forget that you were in the middle of a city of 2.5 million people.
I think this little vignette achieved their goal. I know how I felt standing there. It's totally relaxing.
The black against the green creates a much more serene feeling than the white did. The white was totally jarring and yet it looks completely find down by the blue of the pool.
Just the day before filming they had actually seen three foxes at the edge of the property. Let me tell you, it is not common to see three at once in the middle of the city. It truly was a paradise.