All I did was....Home Staging Success Stories

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All I did was....paint out the fireplace, declutter and change the sofa set

In this example I would like to show Realtors and Homeowners the difference finishes can make on a fireplace being the selling feature in a room or being completely missed by the buyer.

In the before photo the relief highlights on the fireplace are painted white. In the after photo, the reliefs  have been painted Black Bean Soup by Benjamin Moore. This allows the marble around the fireplace to become the feature in the room. The fireplace is the focal point of the room and now a buyer can actually see it instead of missing it entirely.

I went on to declutter and place a warm, textured sofa and chair in the room to replace the cold, dark leather set there originally. In this room all I did was allow the marble fireplace to become the focal point of the room instead of the buyer being overwhelmed by excess furniture and the distracting artwork in the room.

Now the room is an inviting place to curl up by the fireside and watch your favourite movie with your family.

Investment minimal.

Impact priceless.

 

Comment balloon 16 commentsMichelle Finnamore • November 03 2008 08:55AM

Comments

Sweet! :)

~~susan

Posted by Susan Cunningham, R.E.VISION - Suwanee, GA (NE Atlanta Home Staging) almost 11 years ago

The fireplace looks so much better one solid color!  Also love how the area rug pulled the seating together and created a cozier look!  Great job!

Posted by Margaret Oscilia, Home Stager, Salem Oregon (Creative Concepts-Home Staging and Contracting, Salem Oregon) almost 11 years ago

Hi Susan, It really is a sweet, cozy room now. Before it was a had the look of a bachelor pad and did not look very inviting to the young families that we were trying to appeal to.

Hi Margaret, You are so right. An area rug immediately brings the focus on a conversation/gathering area that pulls the buyer into the room.  The fireplace was a huge improvement. Before Staging it wasn't even noticed in the room. Now even the homeowner realizes how much more he would have used his fireplace when you can actually see the the warm effect it has on a room by being the focal point.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 11 years ago

I couldn't take my eyes off of the silver above the fireplace in the before photo.  It was so overpowering and distracting.  A little stressful, even!  The space looks so much bigger w/out the big coffee table.  Looks great!

Posted by Cindy Griffith (First Fruit Holdings) almost 11 years ago

Hi Cindy, I know what you mean about the silver above the fireplace. It was incredibly distracting to buyers and they really didn't notice the marble around the fireplace at all. Now the fireplace is the focal point as it should be.

I posted some photos of the dining room on another post here as well. It is the "purple palace" room, another conversation starter. And not a good one.

All is better now. The rooms have been calmed with neutral paint colours and appear larger with furniture to scale now placed in the rooms.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 11 years ago

Changing the art work above the fireplace made a HUGE improvement!  The style of the room is much more sophisticated now.  Excellent!

Posted by Kristina Leone (Lionheart Home Staging, LLC) almost 11 years ago

VERY nice work, like the fireplace as focal point, what a nice transformation. 

Posted by Terrylynn Fisher, HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc. (Dudum Real Estate Group - BuyStageSell.com) almost 11 years ago

Michelle,

I am such a fan of your "all I did" blogs. They demonstrate that a few simple changes can make a huge impact.

The fireplace transformation is especially dramatic and extremely appealing. Great job!

Posted by Jackson West (Reveal Estate Home Staging - Vancouver) almost 11 years ago

Hi Kristina, I agree. The silver above the fireplace had to go. I remember upon entering the room, I was mesmerised by it. I had never seen anything quite like it. It had to go.

Hi Terrylynn, Thank you for stopping in to see my work today. I always appreciate your comments. The fireplace was the focal point in the room and by painting the mantel dark, it allowed the white marble to shine through.

Hi Jackson, Always a pleasure to have you stop in and see my work. Just removing the silver above the fireplace did not make a dramatic enough difference in the room. Just before the fireplace mantel was painted dark, I took a picture of the room. The white relief on the fireplace was even more pronounced with the silver artwork gone. See below.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 11 years ago

The fireplace looks great.  And the space feels much larger now Michelle.  Too much furniture for selling.  Great job!

Posted by Michele Hess, Home Stager Rockford - Simply Staged Inc (Simply Staged Inc.) almost 11 years ago

Hi Michele, you're right, too much furniture makes it harder for buyers to see if their furniture will fit in. You need to see floor space for that to happen.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 11 years ago

Michelle, Huge improvement. Painting the fireplace really did wonders. Love the new clean uncluttered look.

Posted by Rhonda Hay Rawlins (Glastonbury Home Staging) over 10 years ago

wow, that looks great.  I love what you did with the fireplace.  I'm always afraid with paint, but it always makes the biggest difference.  great job.

Posted by Chrissie Sutherland (Ready Set Stage) over 10 years ago

HI Rhonda, The homeowner was on board right away with painting the fireplace. Once they saw the difference they knew the other colour had not been enhancing the fireplace.

Hi Chrissie, Never be afraid of paint. As my number one painter says... it's only paint. It's the easiest thing to change and doesn't cost an arm and a leg.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 10 years ago

Those "puffy" couches as I call them are sooo comfortable, but sooo dated and cold!

Posted by Cindy Bryant, "Houston Home Staging Pros" (Redesign Etc. Home Staging) over 10 years ago

Hi Cindy, all too true. The puffy couches are ubiquitous as the mass market furniture stores stock these year after year. Design does not come into the picture. I know my husbands only prerequisite for buying a sofa is how comfortable it is when he lies down on it. It could be the colour of Rainbow Brite and he wouldn't notice. As long as it is puffy and supports his head for watching sports!

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) over 10 years ago

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