All I did was....Home Staging Success Stories


All I did was.... create a cozy reading nook in an master bedroom

In this example I would like to show Realtors and Home Owners the importance of fully Staging a property. By Staging a Master Bedroom with the usual bed, dressers, end tables etc. you may think that you have Staged the room. I believe that to create desire and initiate action on the buyer's part to put in an offer you must create the "one thing" that your property has and all the others do not have.

All I did in this master bedroom in Thornhill was create a cozy reading nook that looked out over the rear treed lot. And who wouldn't want to live in a home that had a room that would seduce you to snuggle in and get away from it all. The feeling that the room invokes now is one of retreating from the stress of the day and relaxing in their very own hide away. When you arrive at the top of the staircase, looking down the hall to the Master Bedroom, this is the view that entices you into the Master Bedroom.

Advantage Staging will market your property to stand out from the competition every time.

Investment, minimal.

Impact, priceless.

unstaged bedroom            staged bedroom



Comment balloon 13 commentsMichelle Finnamore • December 17 2008 11:04AM


Michelle, this was AWESOME and really warmed up the room.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 12 years ago

It is surprising how much a little change can make.  Thanks for sharing.

Posted by Pat Champion, Call the "CHAMPION" for all your real estate needs (John Roberts Realty) about 12 years ago

This looks great. It is so much more interesting than the usual blow up bed and nightstand!

Posted by Betina Foreman, Realtor, C.N.E., with WJK REALTY (WJK Realty) about 12 years ago

I want to lie down with a good book!  What a great post!

Posted by Mary PAUL, ABR, CRS,GRI, e-PRO, (RE/MAX Advantage Realtors, Searcy, AR) about 12 years ago

Hi Gary, it sounds like you would love to have a mini break in this little get away! I was tempted myself. :)

Hi Pat, so right. Thank you for your comments.

Hi Betina, I have used blow up beds when required and they do look okay but if there is a budget I go for down home luxury every time. I'm all about creating that "one thing" that the other houses don't have. The secret sauce if you like.

Hi Mary, The look really seduces you into wanting to just try it out for a moment. If I can get the buyers to try out the lounge I know I will get an offer on the property. I once did a Pilates area in a hallway in a rec room. The Realtor said that 5 different buyers actually sat down and tried it out. How's that for marketing! That property sold set the benchmark price in the neighbourhood. I'm hoping this one does too.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 12 years ago

Michelle, It looks like anyone would want to curl up there with a good book.  I always love your work.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) about 12 years ago

Thank you Carole. Glad you want to drop in for a minute to curl up with a book.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 12 years ago

Michelle,  That is some nook!  I was expecting a tiny little spot, but that is really inviting. I would love a spot like that to call my own!

Posted by Rhonda Hay Rawlins (Glastonbury Home Staging) about 12 years ago

Hi Rhonda, I can't think of anyone that wouldn't want their own little space to relax, read a book, have a cup of tea. Especially when the view out the back yard is so serene. It's like a weekend retreat only you are in your own home. You're right, this nook is a little larger than normal but then the entire bedroom is larger than normal. The dressing room is 10 x 12, another fabulous luxury for the lucky person that buys this property. Thanks for stopping in to see my inviting retreat.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) about 12 years ago

AND WALLA, a beautiful inviting space, I think I have the same teapot, LOL. Heck I would want to sit there and chill for the day, who wouldn't

Phyllis pafumi

Posted by Phyllis Pafumi, ReStyled to Sell Staging Homes NJ (ReStyled to Sell Home Staging New Jersey) about 12 years ago

Michelle - Great shot.  I love how the chaise chair looks in a room, it makes you want to curl up and enjoy.

Posted by Debbie Wheeler, Chandler, AZ Rooms Rearranged RESA, IRIS (Real Estate Staging/Rooms Rearranged, LLC) about 12 years ago

love it!!!  great job Michelle.  You seem to stay very busy.  Good for you!!!! Chrissie

Posted by Chrissie Sutherland (Ready Set Stage) almost 12 years ago

Hi Phyllis, I know all I did was..... We really are all magicians we just don't know it!  I love using all my teapots in my staging. I only own one coffee machine for staging but I have over 10 teapots for staging differenet feelings to a property. Any way you look at it, coffee invokes a feeling of being charge up and tea invokes a feeling up calming down. What are your thoughts on that?

Hi Debbie, I loved the feeling in that room too. When you came up the curving staircase and looked down the hall through the double doors to that sweet spot it just drew you into a story.

Just like Kym Hough says. You  have to make the buyers want to turn the next page and continue through the house.

Hi Chrissie, It has been an unbelievable year for me. I took the course in March of 2007. Got all my ideas together for the launch in January 2008 and never looked back. I always say, if you have a marketing background you will have a leg up on your competition in Home Staging world as it is a story telling business.

Posted by Michelle Finnamore, Preparing your property for sale (Toronto GTA, Alliston, Newmarket) almost 12 years ago

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